McDonald's is gearing up for a massive 2012 which will reach a crescendo during the Summer Olympics, in which the Golden Arches will be one of the elite sponsors.
According to Reuters, McDonald's and the International Olympic Committee will announce plans for a massive new 8-year contract which will see McDonald's remain a partner with the Olympics movement through 2020, which would include the 2014 winter Games in Sochi, the 2016 Rio de Janeiro Olympics, the 2018 Pyeongchang winter Olympics and the 2020 Summer Olympics.
For McDonald's, the Olympics offers a great opportunity to build its global brand and reach a massive audience. It's relationship with the Games goes back to 1976, so they clearly see the value of partnering with the great sports competition.
They have big things planned for 2012 Olympics in London, with work underway on the largest McDonald's in the world around the Olympic village.
While the IOC do not release the terms of their sponsorship deals, Reuters believes the contract will be in the range of six figures:
"McDonald's is one of 11 top sponsors who contribute an estimated $100 million each for every two-Games package of one winter and one summer Games though the IOC does not release details on individual deals."