The world of cupcakes, a favored American treat that’s been around since the late 18th century, just got a whole lot tastier. Sweet Times Cupcakes has been on the Miami scene offering delicious treats to locals for over a year now and their approach to cupcaked goodness is a novel one: keep people happy with authentic Italian buttercream (not to mention delicious locally roasted coffees and ice cream).
Being the only provider of various cupcake flavors made with Italian buttercream rather than powder-based varieties makes their approach to cupcakes different, and the proof is apparently what’s keeping customers loyal. So loyal that an offer by the brand was made this spring to deliver free cupcakes every week for life to those willing to tattoo the Sweet Times Cupcakes logo onto their body—for good.
Aside from their one-of-a-kind flavors (which vary Tuesday-Sunday and are made fresh each day), Sweet Times Cupcakes is using the franchise business model to share the brand with cupcake lovers across the country and beyond seeking a unique experience with quality ingredients. Publicity for the brand has been steady since it’s opening in autumn of last year, and with its latest ranking in The Daily Meal’s 101 Best Cupcakes in America listing this attention shows no signs of stopping.
Out of 101 cupcake-treat-creating businesses selected from across the country (which is a rather large lot of talented dessert making folks, to be sure) Sweet Times Cupcakes is ranked #13, which is an incredible placement for a brand so new on the scene.
The commitment of the brand to fresh, natural, and creative cupcakes delivered in a chic setting with a retro feel attracts customers from all backgrounds and ages, not to mention those with a penchant for personalized decorative desserts for special occasions. Part of the business model is focused on delivering simple yet unique designs of all kinds for a wide range of events, holidays, and celebrations.
To check out more about what Sweet Times Cupcakes offers potential franchisees and to research a franchising opportunity in an area near you, visit here.