Recent company shifts are turning Mosquito Joe’s expansion focus to nationwide service areas where franchisees based in various states can assist local residential and commercially based clients with the nuisance and health dangers of mosquito and other insect populations. This home services franchise continues to gear up for growth to service customers in various markets while connecting franchise partners with the tools they need to offer even better support.
Rebranding efforts and social media involvement connect customers with the persona of the entire Mosquito Joe franchise system, which is focused on approachability and friendly service. These efforts are paying off as the franchise continues to expand. From its start in 2010, the company doubled in size the following year and plans were made to strategically meet large market growth demands by hiring a team to direct expansion and rearranging the company’s capital structure. Franchising started thereafter in late 2012 and currently holds 10 running franchises with plans for 15 by the time this year’s season is over. States currently experiencing growth include Alabama, Georgia, Maryland, North Carolina, and Ohio, while Virginia, where the company is headquartered, continues to see new franchise recruitment.
In Virginia Beach, the main U.S. office operates to fuel the growth of franchising and develop new ways to boost customer satisfaction. With so many diseases linked to the mosquito life cycle, including the well publicized West Nile Virus, the focus of the company, fixed on making life easier for those interested in the outdoors, also supports the reduction of the spread of these diseases. Dengue fever and Lyme disease are two other diseases minimized by Mosquito Joe services, along with potentially disease carrying insects such as ticks.
When outdoor temperatures reach over 50 degrees, from approximately April to October in many parts of the U.S., mosquito season takes over. In some locations, such as Florida, the season is year-round and solutions that permit outdoor activity are pressing, hence the widespread growth potential of this franchise concept. Through the use of an eco-conscious flower derived solution for insect pests, and Environmental Protection Agency (EPA) approved products, an 85% to 90% success rate removes mosquitoes from treated areas.
Another key shift of particular benefit for franchisees and customers is accessible and specialized software that streamlines customer connectivity, boosting the way franchisees service their market area. Mosquito Joe franchise operators can now keep close watch of customer satisfaction and needs in their area, monitor each account throughout the season, and keep customers updated on key services. This software makes mobile franchising simpler and enables franchisees to take charge of servicing each customer to better anticipate their needs.
Further dedication to supporting veterans entering franchising through VetFran program involvement also continues to be a key focus for Mosquito Joe, inviting a wide variety of franchise investors from suitable backgrounds to investigate this flexible franchise opportunity. As a mobile concept, from home operation is made possible, which, when coupled with the lowest franchise fee in the industry, means greater personal and financial freedom for potential franchisees scoping out investment opportunities to run a franchised business.