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New IFA President Announced

Franchise Direct would like to extend its congratulations to Stephen J. Caldeira who has been named the new president and CEO of the International Franchise Association.

Caldeira has a lot of experience in franchising, having worked most recently as the executive vice president of global communications and chief public affairs officer for Dunkin' Brands Inc. He was also co-founder, president and chief executive of The Elliot Leadership Institute; vice president of industry relations for PepsiCo Inc; and a managing director in the U.S. public affairs practice at Burson-Marsteller.

Caldeira said: "As the IFA looks to the future, it will be critical to build on the momentum the association has gained on Capitol Hill the past several years. As part of the IFA's unwavering and steadfast commitment to protect and enhance brand and member value, we will continue to be proactive in reminding policymakers and the media that the franchising industry is, and will continue to be, an economic force and proven job creator in the global economy" Caldeira will succeed Matthew Shay, who stepped down from the post earlier this year to take up the helms of the National Retail Federation.

We wish Stephen the best of luck in his new position.

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