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Persona Neapolitan Pizzeria Makes Pizza Personal with Two Easy Companions: Customization & Old-World Tradition

The beauty of creating your own pizza while on the go is evident to many who’ve grown to love Santa Barbara, CA based Persona Wood Fired Pizzeria. The simple and primary focus of the brand is enabling customers to choose how they’d like their pizza, from a selection of 30+ toppings, which is a novel and exciting way to experience pizza for many customers.


Approaching two years of operation as of next February, this pizza concept has reasonably ambitious aims of bringing the Italian old-world pizza tradition with a twist across the U.S. It’s no surprise that customers throughout the country generally love having the ability to customize their meal when heading out for a bite to eat. It’s also no surprise that Americans love pizza. It’s one of the largest food franchise industries out there and that will very likely never change.


These two realities combined make the vision of Persona’s leaders most attainable. 250 units popping up over the next five years is the goal and franchising for the company began spring of this year. The menu offers the kind of options many true pizza lovers can appreciate, including a tomato-free base, one customization option often overlooked on pizzeria menus. Pesto options as well as range of artisan crafted meats set the bar higher so customers can really enjoy pizza the way they want based on old-world Italian pizza making traditions.


In fact, Persona features a classically Italian trained pizza chef/pizzaiolo who integrates the freshest ingredients available with authentic Neapolitan recipes that require very specific cooking preparation and ingredients. It is the only pizzeria, and now franchisor, in the U.S. that’s committed to this level of excellence in keeping old-world traditions alive in a modern pizza concept. Fresh and hand-crafted salads are also available at Persona locations alongside Milan-trained chef crafted gelato—a true treat for those familiar with the tastes and textures of classic Italian gelato.


Pizzaiolo Making a Pizza


Customers at Persona locations across the U.S. will have the unique opportunity to share in the process of creating their own made-to-order wood fire baked Neapolitan style pizza in a dine-in or take-out restaurant atmosphere. Franchise partners of the brand receive classroom and on the job training support from the start and can avail of single and multi-unit operation franchise programs.


Click here to find out more about how Persona Neapolitan Pizzeria franchisees will benefit with this exciting new way to experience pizza. 

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