Pizza franchises have built a strong reputation as some of the country's leading food businesses. In its latest examination of the pizza franchise industry, the 2011 Pizza Franchise Report, Franchise Direct, a trusted source for franchise information, reveals that the pizza franchise industry continues to boom via exciting graphs and charts and comprehensive statistical analysis. The report is based on the analysis of 20 Franchise Disclosure Documents (FDD) and is an essential guide for understanding the growth of this food loved around the world.
Pizza franchises have been at the forefront of the global expansion of franchised businesses. Despite its humble roots as a popular street food amongst the Neapolitan lower classes over the last few centuries, pizza can now be found in major cities in virtually every country in the world. This radical transformation took place rapidly over the last 30 years, and has been carried out, as the report explains, thanks in large part to pizza franchises.
While many readers will be familiar with the history of success of the big four pizza franchises – Domino's, Pizza Hut, Little Caesar's and Papa John's - most will not know where the pizza industry is headed. The new Franchise Direct report explains the new directions for the industry. While the majority of pizzerias in America are independently owned and operated, pizza franchises remain a hugely exciting investment. With built-in industry diversity – entrepreneurs can choose from full service, limited service, take n' bake and other off-site, non-traditional restaurants – pizza franchises offer a range of opportunities beyond the familiar prototypes found in many towns.
Many reasons underlie the current boom in pizza franchising, but it is clear, as the report states, that social media has played a major role in making pizza franchises relevant again. The renaissance of Domino's in recent years, America's second largest pizza franchise, is social media success story built open transparency and online innovation. New apps, coupon giveaways and savvy use of websites like Twitter, Facebook and Foursquare have provided pizza franchises with a bold new avenue to interact with and attract new customers. Pizza franchises have also introduced expanded menus in recent times to capitalize on America's interest in healthier foods.
Most importantly, for entrepreneurs, this report outlines exactly how to open a pizza franchise. The report talks prospective franchisees through the guidelines and demands in opening and running a pizza franchise. Pizza franchises are on the cutting edge of the continued growth of food franchising. This document is an invaluable resource for anyone searching for the ideal pizza franchise for 2011.