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Pizza Franchises Are Enjoying A Renaissance, Latest Franchise Direct Report Says

Americans love pizza. Americans love food franchises. Put the two together and you’ve got the great success of pizza franchises. Because of pizza’s enduring popularity, Franchise Direct has examined the state of pizza franchising in its 2010 Pizza Franchise Report. After assessing the Franchise Disclosure Documents (FDDs) of 25 pizza franchises, Franchise Direct has found that pizza franchises are growing again.


Franchise Direct’s 2010 Pizza Franchise Report studies both the FDD’s of market leaders like Papa John’s and Pizza Hut and growing names in the industry like Papa Murphy’s and Shakey’s. As such, it provides invaluable information and analysis for entrepreneurs considering buying in a pizza franchise.


While 59% of American pizzerias are independently-run, franchises have almost 50% of the total pizza sales share. Like all businesses in America, pizza franchises struggled in the latter part of 2008 and throughout 2009, as the cost of ingredients soared and consumer spending dropped. According to the Franchise Direct pizza report, delivery and take-out pizza franchises have quickly regained their market share, thanks to their high-quality and affordable product.


Pizza franchises are both some of the country’s oldest and most advanced food franchises. Three of America’s biggest pizza franchises – Domino’s, Pizza Hut and Little Caesars – have been operating for over 50 years. While the pizza pie hasn’t evolved much over the last few hundred years, America’s biggest pizza franchises are driving success in 2010 by tapping into the country’s growing fascination with technology, especially of the environmental-friendly variety. Online and text-message ordering platforms are generating sales, while Papa John’s is pioneering the use of green technology with new eco-friendly ovens. Meanwhile, Domino’s took the risk of ripping up the script entirely, and have boldly introduced a brand-new recipe to attract new eaters.


With nearly 70,000 pizzerias in America, consumers want a name they can trust. With sales rising across the industry in the first quarter of 2010, Franchise Direct’s latest report predicts that pizza franchises will enjoy greater success in the future as they give Americans the food they want, the way they want it.

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