We’re always interested to watch the growth of a number of pizza franchise concepts and it was exciting to read about the success of Pizza Ranch.
Pizza Ranch is one of the pioneers of the buffet pizzeria. While some smaller pizza franchises have lost out due to the recession, Pizza Ranch is on the rise in America at the moment.
“We’ve had a really strong past couple of years for sales,” said Adrie Groeneweg, company founder told Pizza Marketplace. “Any time there’s been a downturn in the economy, it’s never really affected us.”
Other pizza franchises will be interested to know that Pizza Ranch has consolidated their market position by focusing on quality. Their ‘premium buffet’ is roping in customers, as they have offerings that appeal to both to gourmands and regular margherita pizza lovers.
They also have an interesting concept called the Tip Night, which really roots the franchise in the community:
In this program, local charities and community members can volunteer to staff the restaurant to raise money for their specific cause. The volunteer organization will do mainly front-of-house tasks, such as bussing tables or delivering pizza and serving drinks for the special night, which occurs once a week. Tips from the occasion go to the cause at hand. Some stores even donate a percentage of the night’s sales.
By the sound of it, Pizza Ranch are on their way to becoming a household name.