Despite and perhaps because of advancements in technology increasingly impacting the lives of businesses and consumers, the PostNet franchise system has much to celebrate, both within the U.S. and beyond. Globally and nationally this franchise continues to expand and meet the growing needs of small businesses in specific ways that no amount of online advertising can stamp out.
Some of the latest developments within the franchise are visible on the PostNet Franchise Blog which offers readers a glimpse at how this company is thriving while supporting small businesses even though declarations of the downfall of the printing age are commonly heard. CEO Steve Greenbaum comments with ease on how the print industry affects the online world and Internet trends during an interview featured by Printing Impressions: “Offline marketing often drives search behaviors.” Thus offline print marketing campaigns of all shapes and sizes can and do most certainly impact and inspire online activity, which in turn furthers sales and exposure for businesses.
Importance of Digital Print Media
Small businesses are in constant need of greater exposure in their local neighborhoods and beyond, which the Internet and digital media simultaneously support. PostNet’s highly streamlined and tailored services for small businesses will no time soon become obsolete, regardless of advancements in online advertising, due to the unique contributions of digital printing to small business owners. With a digital printing increase into a $56+ billion industry forecasted by 2020 according to Printing Industries of America, there is no doubt that although the print industry is transforming to meet the demands of today’s businesses and consumers, it is by no means disappearing. Regardless of this, PostNet offers Web design because of the relevance it has for small businesses, in conjunction with other venues for advertising, from branding consultation services to graphic creation. Find out more about PostNet and the importance of digital printing for small businesses with this Fox Business interview featuring CEO Steve Greenbaum.
Virginia Veteran Opens PostNet Location
What spurred Amanda Crow’s initial investment in a PostNet franchise was the obvious need in her local Ocean View district of Norfolk. Demand for print and mail support services at a local post office obviously exceeded the supply of support, so Crow opted to investigate her potential future as a PostNet franchisee. This of course came after her assignment with Navy Special Warfare when she sought a post-military service career path.
As a previous customer of PostNet, Crow was initially drawn to the business ethic and personalized support she had received when on the other side of the counter. Her interest led her to contact and speak directly with franchise owner Dennis Allord of Virginia Beach. Crow’s questions were answered and she was encouraged to research the opportunity further with franchise coordinator Jeff Mullin. As a veteran female franchise business operator, Crow currently operates the franchise without her husband, Jeremy Crow, after he was slain while deployed, though initially this was a planned joint business venture. Fortunately as a retired disabled veteran, Crow has received abundant support from PostNet and friends to manage the store as an owner-operator loyal to the business from the start, which is one of PostNet’s requirements for franchisees starting out. She is currently considering expanding ownership to a second PostNet location.