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Report From A German Franchise Fair

Franchise Direct's German representative, Patrick Marschner recently attended a franchise fair in Germany – “START-MESSE”. First set up in 1998, the show has become one of the biggest franchise shows in Germany and this year featured 160 exhibitors.

START-MESSE also featured a number of discussions amongst industry professionals on topics addressing the franchise industry in Germany including “Innovative business-set-ups”, “How to finance a new company”, “company succession”, “Senior Coaching” and “From unemployment to your own business”.

The show's organizers estimate that roughly 4,500 visitors attended the show this year and found that beauty, fitness and health concepts were very popular along with the usual favourite - food franchises. Visitors were delighted to taste a small range of the franchisors’ products directly at their stands and judge the quality of their food themselves including coffee and different cakes at the BackWerk-Stand and ice-cream at the Langnese Happy Station.

Even though there were fewer visitors than expected at this year’s show, the outlook for franchising in Germany is still positive and Patrick got positive feedback from his clients.

Click here for more information on franchising in Germany (please note this site is in German).

Here’s some pics Patrick took during his visit:


Ms Dannenberg


Ms Hoyer and Mr Gellrich


Mr Roßleben and Mr Matthes

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