Today, we’d like to describe a recent internet experience we had that could be of some great benefit to anyone interested in investing in a franchise.
Joel Libava, known to the world as The Franchise King, has given me the opportunity to review a easy to follow, eBook style course from his Franchise Online University. Virtually everyone with an interest in franchising knows about Joel. He calls himself the Franchise King, but he’s also something of a Franchise Shepherd. He’s a great, no-nonsense guide on the in’s and out’s of franchising. And since he teams with Franchise Direct on occasion, I was interested to have a look at his lectures, so to speak.
The course I reviewed was called ‘How to Carefully Select a Franchise to Buy’. Note that it isn’t called ‘How to Buy a Franchise This Second’. The main purpose of this seminar, and most of Joel’s work, is to assess firstly if you are cut out for franchise ownership. Once you can establish that, then Joel will help you find the ideal franchise for you. At 36 pages long, there’s a ton of information in here that will set you on your way to making a perfect investment.
These eBook-style courses are about content and advice, not flashy design. One thing I really liked is that it doesn’t get bogged down in business language. Joel uses the first person tense really well and even while you’re reading along on the computer, you get the feeling that he is right there in the room advising you. The report is not bound strictly to the PDF you download either. There are youtube links as well as informative radio interviews with Joel about the state of the franchising industry.
As for the guts of the course, without giving too much away, Joel provides excellent guidance for trying to match your own personal business abilities with the right kind of franchise opportunity. While we might be attracted to successful franchises, particularly of the food variety, franchising is a really broad umbrella with loads of different opportunities. Perhaps you are right for franchising. But for which kind of franchise? That’s what Joel is here for.
When you start out on the road to franchise ownership, you’ll need a guide. This course from the Franchise King is as good as any on the internet. Investing in the wrong business can be a costly mistake. Download these eBook style courses from the left-hand column of the Franchise King's blog to avoid this problem.