You know that using social media to market your franchise is a must, but maybe you’re unsure how to leverage this marketing tool. Or maybe you’re adept at it, but you have no time, and so your efforts are inconsistent. Either way, you may be wondering whether doing your own social media marketing is the best solution for your brand.
Ask yourself the following questions to determine whether you should continue to DIY or find someone else to do it on your behalf.
Do You Have the Budget to Outsource?
This question may be a showstopper if the answer is “no.” It’s essential to allocate sufficient funds to your social media marketing, so first explore what it would cost to hire someone. You’ve got several options:
Bring on an intern (pro: cheap; con: needs some handholding initially)
Hire a part-time social media guru
Outsource to a freelancer
Hire a social media firm
It may be more affordable to hire help than you’d imagine, so do some investigation before you write off this as a possibility.
Would a Little Training Make You More Comfortable?
Many franchise owners simply aren’t comfortable using social media, and so they ignore it as a marketing tool...at their own peril. Social media is a fantastic way to attract new business, so consider whether being properly trained might get you up to speed.
Look for social media workshops in your area or consider hiring a social media consultant to sit down with you for a few hours to walk you through the basics.
Are You Really Too Busy to Manage It?
Certainly, you’ve got a lot going on in running your franchise. But once you get the hang of social media, you can manage it in just a few minutes a day. A Facebook post showing today’s lunch specials, an Instagram photo of your latest product, or a “thank you” to the person who tweeted about their purchase only takes seconds. Allotting even just 15 minutes a day to manage your accounts can net big results.
Whether you decide to DIY your social media or hire help, just keep at it. Social media management is an ongoing effort and one that can pay off big time.
Susan Payton is the President of Egg Marketing & Communications, a marketing firm specializing in content writing and social media management. She’s written three business books, including How to Get More Customers With Press Releases, and frequently blogs about small business and marketing on sites including Forbes, AllBusiness, The Marketing Eggspert Blog, and Tweak Your Biz. Follow her on Twitter @eggmarketing.