Sometimes succeeding in business comes down to being in the right place and the right time. For entpreneurs living in southwest Floria, it seems as if the time has never better to own a franchised business.
America's biggest franchise brands have decided the area ripe for a big business breakthrough. The SW Florida franchise boom was profiled recently in the south Florida newspaper the News-Press. Interestingly, this was a region hit very hard by the recession, but as the country stands on the verge of getting back on its feet, it's franchises like this that are driving the economic renaissance of southwest Florida.
“The economy got hit pretty hard down here so I was just trying to pay the bills, pay my employees and manage a good operation,” said Mike Silverman, a Moe’s Southwest Grill franchisee told the paper. “We made it through and now it’s time to grow.”
Such is the confidence in the economic future of the area that the likes of McDonald's, Baskin Robbins and 7-Eleven have all chosen to open businesses in in Lee and Collier counties, or expand their pre-existing footprint.
A Baskin Robinns executive explains the interest in the area as follows:
Focusing on Southwest Florida has to do with the opportunities available and the goal of developing expertise in a concentrated area. The company is working to capture a significant number of stores and market share by focusing resources to small geographic areas rather than opening stores at great distances — such as one store in Florida and another in Texas,