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Spring Means Franchising Is Heating Up

Winter is a tough time for many franchises outside of the fitness sector, but there are clear signs that spring - especially the unseasonably warm spring sweeping parts of the Northest - is leading to great things for a variety of franchises.

Many mainstream media outlets have been profiling this phenomenon this spring. The Wall-Street Journal recently examined how the franchise industry is poised this spring. Consumer sentiment is rising, the weather is good, people are looking to spend money, and analysts are predicting a very good spring for franchising.

"As the economy has recovered and people have become more confident that they have a job and will keep it, it will allow them to spend more and not take the least expensive option when they eat out. Through the spring, we think things will trend upward," Todd Hooper, a retail strategist at Kurt Salmon, told the WSJ.

There's more specifics in an article from CNBC on how the warm spring in New Hampshire is leading to big things for Kona Ice. They spoke with franchisee Sharon Sweeney, who said unusual weather patterns are leading to bigger sales.

“We’ve never had any sales in the month of March. We’re not talking about boosting revenue; you have to have revenue to boost. This was more of a windfall.”

Climate change certainly isn't a good thing, but it seems that some franchises especially in the ice cream sector, stand to prosper this year.

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