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Watch these video interviews conducted by Franchise Direct’s Lillie Burroughs with various representatives from the franchise community in which they speak about the state and relevance of the franchise industry during the current economic climate.

Lillie speaks to Doc Cohen, a franchisee with Great American Cookies about how franchising allows individuals to run their businesses with the combined strengths of their own business acumen along with the strengths and experience of the franchisor. Doc sees his franchise business benefiting from mutual beneficial interests between him and Great American Cookies. Their success means his success but also his success means theirs.

Lillie also speaks to Alan Storry, Vice President of Franchise Development with Regis Corporation and Dawn Kane of Hot Dish Advertising who believes “this is the right time for franchising [...] people are looking to take more control over their future”.

Donna Ettenson, Vice President of Operations for the Association of Small Business Development Centers speaks about how she thinks “that the franchise industry is growing”, and Clete Brewer, President of Sports Clips identifies one of the key benefits of franchising as a proven business model which is “tried, true and proven over a number of tough times and good times”.

Franchise Development Manager for Unishippers – Chip Baronowski says that they are committed to their franchisees during this economic slowdown and are dedicated to showing their franchisees how to run their businesses more efficiently.

Kevin Pignone, Vice President of Sales for MBE (Franchisor of the UPS Store) believes that franchising is the “means to generate new jobs and growth”.

Finally IFA leaders – Dina Dwyer Owens, Chairperson of the IFA describes franchising as “the real economic stimulus”, while Matthew Shay, President of the IFA believes in the “efficiency of the franchise business model which speaks to the entrepreneurial commitment and passion of the business owners”.

So, watch these great interviews today and find out more about the latest franchise opportunities available to you today. Also, find out more about investing in a franchise opportunity with our comprehensive franchise information center.