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Step into the Dragon's Den

ABC’s Shark Tank is halfway through its first season and it’s been enjoyable thus far. Over at the UK’s equivalent, The Dragon’s Den, one of the franchisor’s on Franchise Direct’s British portal recently made an appearance and solicited the tough-talking millionaires for funding for his mobile food franchise. Michael Lea owns Earle's Direct, a forward-thinking mobile sandwich and ice-cream franchise. He took a big step appearing before national British television and the notoriously-prickly Dragons. Michael gets a tough time from some of the Dragons but, when all seemed lost, he negotiated with Peter Jones, one of the Dragons and got the cash he went on TV for. There’s so much that potential franchisors can take from the videos linked below. You’ll learn the difficultly of convincing and winning over investors, for one. But there is a silver lining if you’re willing to negotiate. Michael explains his concept: Michael gets down to negotiating: It’s great to have shows like Shark Tank and the Dragon’s Den, not to only to provide investment to aspiring entrepreneurs, but to promote entrepreneurship to the public at large.
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