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Steve Caldeira Gets Down To Business

Those of us who keep a close on the franchising industry will be heartened by the start that the new IFA president Steve Caldeira has made on his job.

The former executive vice president of global communications and public affairs at Dunkin' Donuts has already been to the White House, QSR magazine has reported in this month’s issue, and by all accounts, he has been getting his face around the Beltway.

The magazine reported that, on the day they planned to interview Caldeira, he was scheduled for a “meeting at the White House, with other industry heads and Administration officials, to discuss ways to revive small business.”

Caldeira did have time to impart the following analysis on the franchising industry to QSR.

“We see that potential demonstrated every day as entrepreneurs choose franchising as a way to grow their businesses—from Boston to Beijing, from Dallas to Dubai, from San Diego to Sao Paulo. 

“Our biggest challenge—and our biggest opportunity—is to educate our elected leaders so that they will see it. Our message is compelling, and it’s an urgent one in light of the economy here at home and around the world: Give us the policies that help franchise businesses open their doors, and we will do the rest.”

Here's hoping that Caldeira's continued lobbying continue to make an impact in chambers of power.

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