Today we have two notes on food franchising, one international and one closer to home.
McDonald’s, who has topped both of Franchise Direct’s list of the 100 Global Franchises, has announced plans for expanding their franchise operations in China. The Golden Arches is looking to seriously amp up its franchise infrastructure in China, and hopes to double its number of franchisees in China, adding about 2,000 outlets by 2013.
Regular readers of this blog will remember that we blogged about the challenges that McDonald’s face in launching its Indian franchise set-up. For a franchise like McDonald’s, China is an even more enthralling market for expansion, but it is similarly laden with challenges.
A McDonald's spokesperson told Reuters that the Golden Arches is planning to unveil a trial run of franchised restaurants in the Jiangsu province in the near future. It is asking prospective franchisees to put together about $293,000 of capital. Presumably, the success of this run will determine how McDonald's shapes its Chinese growth for the coming decades.
Around the world, 80% of McDonald’s restaurants are franchised. This news shows that as far as international expansion is concerned, big businesses are turning to franchising like never before.
Secondly, we couldn’t help but take notice of golfer Phil Mickelson’s diet during this weekend’s Players Championships - and his good taste in franchises.
While playing for a few days at Sawgrass, down in the Jacksonville, Florida area, Mickelson stumbled upon the burger franchise Five Guys Burgers And Fries. He liked it so much, he ate there 6 days in a row.
“That place is so good,” he said. “I can’t stop going there.”
Turning Mickelson is a big achievement, as Lefty is a lifelong patron of In-N-Out Burger. The New York Times reports that Mickelson once even wanted to purchase his own In/Out franchise, but couldn't, as it's a family-run chain.
Mickelson didn’t win the Players Championship this weekend, but we’re happy that he at least discovered a new dinner of champions.