America's #1 Franchise Directory, Trusted for Over 15 Years

Targeting franchise success

If there's one thing an American shopper could never claim to be lacking, it's options. For the entrepreneur, the sheer volume of options at a consumer's disposal can be extremely daunting when they consider a business to purchase. How does one break through and reach a consumer amidst all the shopping options?

We’re big fans of doing our homework here at Franchise Direct, and that’s why we’re happy to pass on this new Nielson study dissecting consumer dynamics. The study analyzes a number of metrics to come up with some mouth-watering findings for those pondering a franchise investment.

For instance:

  • Over the last 12 years, there has been a 19% increase in shopping at dollar stores ---it's hard to tell if this surge has been brought on by the decline of the economy, but it’s the biggest leap of any business category.
  • The top three items purchased by high income households are wine, diet aids and floral/gardening equipment. Meanwhile, lower-income households more often turn to dollar stores.
  • Spending at convenience stores and gas stations is down 12 per cent in the last 12 years.
  • There has been a 2% increase in warehouse clubs, but this movement is almost entirely limited to western states.

Tom Pirovano, Director, Industry Insights at Nielsen, offered this insight:

“As consumers change their spending habits, both retailers and manufacturers are finding growth and profit opportunities by adapting their merchandising strategies to the changing retail landscape.”

comments powered by Disqus

Your Request List

You can add items by clicking the "Add to Request List" button or checkbox when you find something you're interested in.

You may add up to 15 items to your Request List

Your request list will follow you around the site.

When you are ready to complete your request for free information, click "Submit" in your Request List.

Why not get started by browsing our New Franchise Opportunities or Low Cost Franchise Directory?

You may only enter 15 items in your Request List.

To request information from your selected companies, just fill in the form and click "Submit".

OK, got it

Request Info From:


Your List is Empty

You can add items by checking the "Request FREE Info" boxes.

* indicates required field

Optional Information

Join our mailing list!

We share your information only with your selected franchises.