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The Buzz Food Franchises Of The Year

Prospective franchisees often choose to make an investment based on a franchise’s existing buzz. A recently-released rankings of 2010’s restaurant buzz brands provides a pretty clear indication about the direction the industry is heading in in 2011.


YouGov’s 2010 Brand Index provides a great portrait of the food industry, in terms of the ‘buzz’ – via grassroots, viral and more conventional marketing platforms – that a franchise can generate for itself. The findings are interesting: Subway reigns supreme, but McDonald’s is nowhere to be seen. Domino’s while placing 18th, is the biggest riser on the board, which is proof of the success of their rebranding pizza concept.


Here’s the Top 10 in full:

  1. Subway
  2. Olive Garden
  3. Outback Steakhouse
  4. Applebee's
  5. Dairy Queen
  6. Wendy's
  7. Dunkin' Donuts
  8. Red Lobster
  9. Pizza Hut
  10. Papa John's


These rankings don’t tell us much about how a food franchise is faring economically, but they paint a pretty clear picture about how the nation views their brand, which is nearly as important.

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