Fascinating news for people who follow the international franchise scene. The first American franchise in East Africa was opened recently, and not surprisingly it was. The Colonel has come to Nairobi.
According to the AP and the Washington Post, the reason there's no McDonald''s or Burger King's in East Africa is supply chain issues. KFC must be the world's most progressive franchise in terms of expansion and its move into Kenya is its latest bold step. The restaurant was packed on the first day it opened and there were reportedly queues of 90 minutes.
“We really appreciate that this KFC came to Kenya after many years. We’re really happy it’s here,” said Zahir Lalji, a 36-year-old in the transportation business who studied in Canada and even worked at a McDonald’s there
And because of the brand power of YUM Brands, KFC might only just be the beginning for American food franchises in Kenya.
“Yum Brands is working their way into the African market,” said David Kincheloe, president of the U.S. group National Restaurant Consultants. “Once you’re able to get KFC in and you’re able to work out the issues with the supply chain maybe you’ll see a Long John Silver’s, a Pizza Hut, a Taco Bell.”