We've blogged a lot in recent weeks about the power of social media for franchises. While it's essential to keep social media platforms like Facebook and Twitter in mind, it's also clear that iPhone apps have an untapped potential for franchises as well.
There are apps for hundreds of different things, but franchises are just discovering the power of them. Many franchises are targeting Facebook and Twitter aggressively, but the power of mobile cannot be questioned. People who are out and about rely more and more on their iPhones, Androids and Blackberry's, and truly innovative franchises are learning that apps can really drive customers.
USA Today recently spoke to a few franchises and profiled their various app strategies. They reveal that hair cutting franchise Great Clips will give "customers a place in line before they reach any of its 3,000 stores". It's not an official appointment, but it places customers on a 'virtual board' that gives them priority when they enter a store. Their vice-president for operations called this a 'game-changer'.
Other franchises using apps include LA Fitness, which allow you to book personal trainers and racquetball sessions through your phone. Any franchise that depends on bookings - be it restaurant franchises or hair and nail franchises - have a great new tool in the form of apps for finding new customers. Every franchise should figure out how to utilize them.