Every franchise is always looking for some free promotion, and nothing can seems to raise public curiosity in franchising like a celebrity franchisee.
Advertising Age recently profiled the trend of celebrity franchisees. You may have been ignorant, as I was, that "Venus Williams and Jamba Juice announced in April an agreement to build five Jamba Juice stores in the Washington". The famous tennis player is not the only celebrity franchisee though. Jimmy Buffett owns a Krispy Kreme, Dick Clark has invested in Krispy Kremes outside of America, and Kanye West owns a Fatburger.
Franchise prowess is incredibly common trait among athletes, as the story explains: Kevin Faulk, Michael Strahan, Caron Butler and Marcus Allen own 18 Burger King's in Virginia, Hank Aaron owns "20 Popeyes, five Church's Chicken and two Krispy Kreme units" around Atlanta and Magic Johnson also owns a handful of franchises.
In a way, franchises are a perfect investment for people in limelight. Many celebrities have quite a bit of money and are actively looking for smart investments, which makes franchising ideal. Of course, the arrangement pays back for the franchisor, as celebrities can give businesses all kinds of promotions.
If you're a franchisor with some famous friends, it might help to sell them on a business opportunity.