Find Your Franchise

Use the form below to get started!

Top Franchises

Mosquito Squad Franchise Beef 'O' Brady's® Family Sports Pub Franchise TownWizard Business Opportunity Commercial Capital Training Group Business Opportunity Realigro Real Estate Franchise Lawn Doctor Franchise Roxberry Juice Franchise My Gym Children's Fitness Center Franchise BillboardConnection Franchise You've Got MAIDS® Franchise Floor Coverings International Franchise Bob's Big Boy® Franchise The Growth Coach Franchise Kumon North America, Inc. Franchise Liberty Tax Service Franchise Discount Party Stores Business Opportunity

Franchise Poll



What’s the most important factor in considering a franchise business?

View Results

Loading ... Loading ...

Donald Cranford

August 17, 2009

The one franchising book to buy this year

Here at the Franchise Blog, we enjoy a good book about franchising now and again. Buying a franchise is a difficult decision that involves some serious self-analysis before you even get down to dealing with banks, investors and franchisors. There’s tons of social media devoted solely to question of whether or not someone is cut out for franchising, but maybe a book-length meditation on the subject is really the only way to truly evaluate one’s fitness for the task at hand.

So we’d like to recommend the latest book on the subject: Mitchell York’s alliteratively-titled Franchise: Freedom or Fantasy? York has a proven track record in business coaching. A Columbia MBA, he’s coached executives for over 30 years and is the president of E2Ecoaching. He also blogs on the always-interesting All Business website, and recently wrote an informative post on the decisions that franchisees need to make to be successful.

The purpose of this book is to answer that question that seems as old as Shakespeare by now: to franchise or not to franchise? In the book, York discusses the steps you’ll need to take to open a successful franchise and the mistakes you’ll have to avoid.

Initial reviews of Franchise: Freedom or Fantasy? sound positive. According to Angie Shaw of The Entrepreneur’s Source, “this book is a must-read for anyone who is considering owning a franchise. Business ownership is a life-changing event that must be carefully considered and this book is a great first step”.

If you’re wrestling with the idea of franchise ownership, this is definitely the one franchising book you should buy this year.



1 Comment »

  1. Donald,

    The book could be a great read. I’ll see what I can do to get a hand on it.

    My personal favourite is actually Street-smart Franchising.

    Thanks for the review :)

    Ivan
    FranchiseNote.com

    Comment by Franchise Note— August 25, 2009 @ 2:18 am

Leave a comment






 

YOUR REQUEST LIST

Your Request List

You can add items by clicking the "Add to Request List" button or checkbox when you find something you're interested in.

You may add up to 15 items to your Request List

Your request list will follow you around the site.

When you are ready to complete your request for free information, click "Submit" in your Request List.

Why not get started by browsing our New Franchise Opportunities or Low Cost Franchise Directory?

You may only enter 15 items in your Request List.

Would you like to submit your request now? Click "Yes" to submit your request or "No" to continue browsing.

Yes | No

I would like more information from the following franchises:

  •  

Contact Information

Full Name*

Email Address*

Telephone Number*

Mailing Information

Street*

City*

State/Province*

Zip/Postal Code*

Country*

Investment Interest

Desired Investment*

Desired Location*

Additional Information (Optional)

Timeframe to Invest

Preferred Method of Contact

Best Time to Call

Alternate Telephone Number

Comments? Questions?

The form is being processed. Please be patient. * required field.

 Yes, send me updates on new franchise opportunities!

This advertisement does not constitute a franchise offering. Please read our terms and conditions for full details.