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Here at the Franchise Blog, we enjoy a good book about franchising now and again. Buying a franchise is a difficult decision that involves some serious self-analysis before you even get down to dealing with banks, investors and franchisors. There’s tons of social media devoted solely to question of whether or not someone is cut out for franchising, but maybe a book-length meditation on the subject is really the only way to truly evaluate one’s fitness for the task at hand.

So we’d like to recommend the latest book on the subject: Mitchell York’s alliteratively-titled Franchise: Freedom or Fantasy? York has a proven track record in business coaching. A Columbia MBA, he’s coached executives for over 30 years and is the president of E2Ecoaching. He also blogs on the always-interesting All Business website, and recently wrote an informative post on the decisions that franchisees need to make to be successful.

The purpose of this book is to answer that question that seems as old as Shakespeare by now: to franchise or not to franchise? In the book, York discusses the steps you’ll need to take to open a successful franchise and the mistakes you’ll have to avoid.

Initial reviews of Franchise: Freedom or Fantasy? sound positive. According to Angie Shaw of The Entrepreneur’s Source, “this book is a must-read for anyone who is considering owning a franchise. Business ownership is a life-changing event that must be carefully considered and this book is a great first step”.

If you’re wrestling with the idea of franchise ownership, this is definitely the one franchising book you should buy this year.