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The Rapid Rise Of Tasti D-Lite Continues

We're always delighted to sing the praises of franchises in the Franchise Direct family, and it seems that Tasti D-Lite is solidifying its reputation as one of America's true franchise phenomenons.

Just read this article from QSR magazine if you doubt me. They describe Tasty D-Lite's growth in the first half of 2011 as 'unprecedented'. Here are the facts: "The chain has signed new development agreements for Tampa, Florida, for several counties in New York and Connecticut, and for a network of non-traditional sites across the country, totaling 104 locations. Additionally, Tasti D-Lite recently opened its first locations in Missouri, Massachusetts, Nevada, Maryland, and North Carolina, and will open its first California center in the third quarter."

QSR attribute this popularity to the franchise's commitment to innovation. The frozen treat business has four different kinds of stores: the drive-thru, the hybrid, the store-within-a-store, and the campus. This diversity gives franchisees a range of strategies for when the time comes to get the business off the ground. The franchise is also eyeing international expansion.

'We’ve achieved this not only through hard work, but by innovating in literally every area of our business. It’s a new day in franchising in which flexibility along with an ability to adapt quickly to changing market conditions and consumer demands are critical success factors,' CEO Jim Amos told QSR. Tasti D-Lite's success is incredible and we wish them every success in the future.

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