We're always happy to point an up-and-coming franchise sector here on the Franchise Direct blog, and one of the most interesting blue chip franchise categories at the moment is martial art franchises.
In many ways, it makes perfect sense. There's a been an explosion in interest in martial arts in America over the last 25 years. While you often see individual martial arts studios in strip malls and the like, these businesses are crying out for a forward-thinking franchising expert to launch a franchise brand that can become loved up and down the nation. In many cases, the people leading the franchise charge for martial arts businesses are the martial arts instructors themselves.
The Huffington Post recently explored the concept of martial arts franchising in a recent business story about Ed Samane and his lifetime interest in martial arts. Samane was overweight and bullied as a child and turned to martial arts and found that karate emboldened become more confident and assertive in life. He because a martial arts instructor and his business was so successful he launched the Pro Martial Arts Franchise Corp. They currently run 13 franchises and are planning to launch another 44. It seems like there is great potential in martial arts franchises.
While he has trained in martial arts, he says that he's looking for busiensspeople to launch his franchises:
Most schools are heavily loyal to a particular style, such as karate or kung fu, where our focus is not style, but has always been helping youth and servicing the customer and implementing solid business practices. So we've taken the style component completely out of it. My franchisees are businesspeople who want to work with kids, to help kids, and we help them hire the technicians -- the instructors and managers -- to teach our system. They're not loyal to a style, but they're loyal to helping youth in their community and upgrading an industry. It's a different paradigm -- we're selling to businesspeople, not karate people.