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Understanding Franchisee Success

One of the most exciting parts of writing this blog is discovering ordinary people who have found a business lifeline through franchising. Perhaps franchising isn’t for everyone, but when it works, it can lead to great success.

Consider 36-year-old Suzanne Plafcan. A mother of triplets, Suzanne found it hard to find a photo studio for her children. So according to an article in Entrepreneur, she turned to a photo studio franchise. And when she found it difficult to find the space for her studio, she simply ran the business as an events-based franchise.

Suzanne’s story highlights many of the aspects of franchising that outsiders overlook. Far from a totally rigid, top-down business structure, Suzanne discovered some inherent flexibility in the franchise system and made it work for her. Suzanne took a risk on a business concept she believed in and is now delivering the kind of service she had been craving when she was seeking out a child-friendly photo studio.

The same goes for Norman Holtz. The New Jersey native found himself in a situation common to many top business leaders these days: he lost his job as a corporate executive. Rather than wallow in his loss, Norman put all of his experience to good use. He partnered with his wife Nadine to launch a home organization franchise. They now employ 50 people and have sales exceeding $6million every year.

In what other line of work would this kind of sudden success be possible? Of course, Norman and Nadine worked for it, but the structure of franchising made it simple for their expertise to be maximized and then rewarded.

For unemployed executives out there, franchising might be the best way to get back on the business ladder.

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