In the spirit of franchise conventions, with the IFA 54th annual convention just wrapping up last week, this year is a particularly favorable one for franchise professionals interested in the meet and greet atmosphere so unique to convention gatherings. Whether new to franchising or an industry veteran, all sorts of attendees take part in franchise conventions, making them a diversified tool to gather data and perform valuable research.
From the Mile High City to the Windy City, two key city venues will host upcoming conventions in April and May. In April, the focus will be on the latest changes in all things technology and digital marketing, two areas of critical development in recent years, only set to advance even further as time goes by with more and more people use technology to interact with their world.
Starting April 10-11 in Denver, Colorado, franchise professionals and tech savvy companies helping to fuel franchise industry growth will focus in on some of the latest ways that technology and franchising blend. As a “Best Practices Conference”, FranTech 2014 features how-to topics designed to uncover business growth tactics with the use of the latest technologies. From lead generation to cloud computing, the latest areas of tech will be revealed.
About one month later, from May 4-6 in Chicago, Illinois, legal professionals specializing in franchise industry law have come together to discuss and forecast state and federal regulations impacting franchise industry operation across the nation. This legal symposium, which is the 47th annual event of its kind hosted by the IFA, will feature numerous networking and roundtable discussion opportunities. Topics will include data and privacy matters in the area of compliance, hot topics related to franchise registration and disclosure, numerous segments related to regulations in specific sectors of franchising, and so much more.
By better understanding how the latest technology developments and legal regulations impact franchising, professionals in a variety of sectors can strengthen their franchise system, whether looking at the entire system as a whole or single location operation. As a valuable tool in the franchising world, conventions of this kind educate and support industry leaders in the US and beyond.