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U.S. Military Veterans and Franchising

Soldier Helmet and Flag

Talk about a virtually perfect fit

People from the U.S. military who enter franchising are generally among the best when it comes to owning and operating a franchise business.

The U.S. military is tightly structured; there are lots of rules-and they must be obeyed. Period. There’s no wiggle-room.

But, U.S. military veterans aren’t just great rule-followers. They bring several more things to the table which I’ve listed below.


The discipline that’s applied and learned through military service is essential. It starts the moment a new recruit enters basic training. They quickly learn self- discipline and group discipline. These are the types of discipline needed to own and operate a thriving franchise business.

Franchisees need to have serious self-discipline in order to focus on the job (or jobs) at hand. And, franchisors need franchisees to be self-disciplined so they can run their businesses without supervision from headquarters. 

Franchise businesses that require employees require group discipline.

For example, think of all the employees needed to run a full-service restaurant franchise. You have cooks, servers, hosts, dishwashers, and the restaurant managers. This group...this team, needs to run like a well-oiled machine in order to maximize revenue and eventually, profitability.


Training begins almost immediately for today’s military members. This training takes the form of individual training and group training. Everyone is trained the same way. Just like in franchising.

When you buy a franchise, part of what you’re paying for is training. You need it in order to learn the business system. You’ll go through the entire operating manual. You’ll learn about the technology you’ll be using, products/services you’ll be offering, payroll, marketing and more.

Our military veterans are used to training... intensive training. They’ll be great students when it comes time for them to travel to franchise headquarters for their formal training program.


Today’s most successful franchise businesses have one thing in common: exceptional leadership.

The products or services offered by a franchise business may be of the highest quality-but if the franchise business is not operated correctly, it won’t matter. Today’s finicky customers/clients will quickly find another place to do business with... another place to spend their hard-earned dollars.

Today’s franchisees need to have not only great business skills-they have to possess great leadership skills. The type of leadership skills that are instilled in our military men and women throughout their entire military careers.

Franchise Opportunities

Man in Military Uniform and Business SuitWhen our military veterans come back to the U.S. after a tour (or tours) of duty, they have several choices to make, one of them being their career.

Some of them will go the more traditional route and apply for a job. Others may want to go the entrepreneurial route and start their own business or use someone else’s blueprint to open a franchise business.

One of the best resources around for veterans interested in franchise business ownership is VetFran, which was founded in 1991 by the late Don Dwyer Sr., founder of The Dwyer Group. It was his way of saying “thank you” to our veterans who at the time were returning from the first Gulf War. After the September 11, 2001 terrorist attacks, the International Franchise Association re-launched an aggressive campaign to assist U.S. veterans and their families during the difficult times that followed.

Today, VetFran includes 650+ franchisors who (as their way of saying thank you) offer substantial discounts-usually in the form of lowered franchise fees, to U.S. military veterans.

If you’d like to learn more about the VetFran program, watch this short video featuring Dina Dwyer-Owens, daughter of the late Don Dwyer Sr.

If you’re a U.S. military veteran, and you’re interested in becoming your own boss, make sure to check out all of the veteran franchise and business opportunities featured on the Franchise Direct website. You may already have what it takes to become a successful franchise owner, thanks to the skills you were taught by the U.S. military.

The Franchise King®, Joel Libava, is a top franchise expert. If you're looking to buy a franchise, be sure to check out his private consultations, his popular books, and his comprehensive new franchise ownership course. Go here to learn more about The Ultimate Franchise Course and the extraordinary offer he just put together. 

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