Being the one and only U.S. franchise focused on feeding children healthy food while in school carries a weighty responsibility, though Wholesome Tummies doesn’t mind. By creating an easily shared business model through franchising that began approximately five years ago in 2010, the company first started out of Orlando, Florida as the brainchild of mothers weary of the challenge involved with preparing healthy food day in and day out.
In fact, by combining easy with healthy, Wholesome Tummies has created a workable solution for families with school aged children across the country that works. And most of their franchisees are parents themselves who wish to get involved in the health of their communities. The term “Business Owner & Kid Advocate” is often used when franchisees consider how they’d like to define their role as Wholesome Tummies meal distributors in the local school systems. The focus, from the start of the brand, has always been on standing up for children and their need for healthy food while in school.
Because children often consume more than 50 percent of their daily food calories while away from the home, it is ever more pertinent that what’s available at school make those calories count for more than simply full stomachs. And by looking to provide quality to kids while in school, both public and private schools are served by Wholesome Tummies franchisees. Private schools—untouched by health mandates that influence what public schools prepare for lunch—often have an even greater need for assistance providing their students with healthy daily meals.
So who’s preparing the kid’s meals? The franchisees? Some secret tummies pro behind the scenes? Well, each franchise partner starts out their business on the hunt for a skilled chef who can attend training in Florida and ultimately prepare meals for local area schools. So, the role of the franchisee is marketer of the brand, someone who can effectively communicate the value of the Wholesome Tummies system in local schooling systems—a healthy and reasonably priced arrangement that schools can take on for the well-being of students and families.
In place of franchisees, school licensees are also picking up, which involves partnering directly with local schools. From checking out the schools kitchen facilities to helping to locate appropriate vendors to arranging recipes, Wholesome Tummies is also syncing their values with school directors and food service staff to increase parent and student satisfaction with mealtime at school.
Parents (as well as pretty much everyone) are applauding the efforts of the brand to instill healthier food options into the framework of local school systems, and this means saying goodbye to foods made with MSG, high fructose corn syrup, hydrogenated oils, artificial colors and flavors, and nitrates.
Find out more about Wholesome Tummies with this franchisee success story featuring a former professional volleyball player turned Business Owner & Kids Advocate.