Warming up to signing a franchise agreement is no minor matter, and the process getting to know a potential franchisor takes time and energy. How can franchisees be sure that they are making the right decision if they rush the process? They can’t. So, what can franchisees do to ensure they’re promoting a good connection with their potential franchisor from the start?
Take the Lead in Promoting Connection
Though we’d like to believe the franchisor will secure a good connection with their prospective franchisees from the start, the onus is ultimately on the franchisee to make sure their goals and personality are well-aligned with their investment decision. Taking on franchise operation is a major investment and franchisees do well to do their best to make sure they know their franchisor well prior to making any agreements.
A good start in this regard is to visit the headquarters of the franchise to check out how things are run, get to know a bit more about as many on staff as possible, and speak directly with leaders of the franchise system. Ask yourself whether or not the general energy and culture of the team there is compatible with your aims and goals.
Additionally, consider how things appear to run, ask questions, take notes, and don’t be afraid to appear inquisitive. Remember, it’s your responsibility to make sure that you are comfortable with the kind of business you choose to partner up with for franchise operation. No one else can do that hard work for you and no one else knows you as well as you do. Do your best to ensure that those leading the company have the skills and acumen to successfully handle the inquiries and needs of franchise business operators like you.
Becoming better acquainted with a franchise system doesn’t stop at visiting headquarters and asking a list of questions to which you receive detailed answers. It continues on into the realm of requesting proof when claims are made, even more details, and making sure that at each crossroads, you are 100% ready to make the next move onto the next platform of financial, mental, physical, and emotional investment. Proactive and responsive involvement in the research process to acquaint yourself with a future franchisor is not optional if you intend to create a positive business relationship for the duration of your agreement.