America's #1 Franchise Directory, Trusted for Over 15 Years

Wendy's New Directions

Trying to figure which direction the fast food industry may turn? If so, then keep an eye on Wendy’s.


They announced their plans for future expansion late last week. It involves more breakfast, more international units, and hopefully more profits. According to the Atlanta Business Journal, they’re going to follow the McDonald’s model.


In the last few years, McDonald’s has stopped promoting its other sister franchises and is pumping all of its energy into its core brand. Wendy’s, which owns Arby’s, plans to follow suit and sell the burger franchise.


The franchise has been losing a share of the market in recent years, so this new push, with a strong focus on breakfast, is vitally important for Wendy’s.


Wendy’s has not pursued international growth too heavily in the past, which insiders feel may help propel them to rapid success.


“We’re one of the last brands available for growth,” Darrell van Ligten told the newspaper, international president. “There’s tremendous upside potential.”


On top of that, Wendy’s feel that the best way to attract customers is to beef up its menu.

Plans for this year include a fish-and-chips combo, and an Asiago ranch chicken sandwich, but key to the year is the new Dave’s Hot ‘N Juicy Cheeseburgers, a burger line intended to replace the current single-double-triple line with a 40-percent thicker patty, a toasted bun and better toppings. It is being tested in a handful of markets and will go nationwide in the second half of the year.

comments powered by Disqus

Your Request List

You can add items by clicking the "Add to Request List" button or checkbox when you find something you're interested in.

You may add up to 15 items to your Request List

Your request list will follow you around the site.

When you are ready to complete your request for free information, click "Submit" in your Request List.

Why not get started by browsing our New Franchise Opportunities or Low Cost Franchise Directory?

You may only enter 15 items in your Request List.

To request information from your selected companies, just fill in the form and click "Submit".

OK, got it

Request Info From:


Your List is Empty

You can add items by checking the "Request FREE Info" boxes.

* indicates required field

Optional Information

Join our mailing list!

We share your information only with your selected franchises.