What It Takes to Multi-Unit Franchise, Part Two

Previously discussed topics related to multi-unit franchising covered personal development and networking in addition to other key aspects of successfully setting up additional franchise locations. For franchisees eager to expand and looking for answers, the following additional points on multi-unit franchising may further ignite preliminary research and brainstorming sessions.

Tread Forward with Dedication to Location Excellence 

Regardless of the success of any number of franchises already up and running, care should be taken to evaluate whether additional locations can be nurtured in the same manner to perform at their optimum. Likewise, many a multi-unit franchisee can attest to the value of slowly taking on additional responsibilities to maximize the opportunity of building up each location for a non-owner-operated future.

With an aim to maintain steady profits, which requires maintaining a talented staff and pleasing customers, focusing on the success of each location one by one is not only strategy but mandatory for the long term success of each. Franchisees opening multiple locations find that slowly revealing each store’s potential starts with a patient disposition, one that focuses in on what makes that particular location unique and what to create in each location that will warrant repeat business into the future. The process cannot and should not be rushed, though there are some ways to bolster a location’s chances of reaching a place of profit stability sooner rather than later.

Focus on Minimalism & Set Boundaries

There is a thin line between sufficiency and lack thereof, with the latter requiring additional professionals on your staff to make managing numerous locations possible.

Though many multi-unit operators choose to keep their management skills front and center until necessary to augment their team, it is nonetheless essential to admit when it’s time to bring in support and act on it by setting boundaries. So while keeping your initially hired team small or by minimizing additional management level staff for a time may function well for your franchise (and every concept is different) remember the value to finding and bringing on board the right individuals to best manage and free up some of your time. By emphasizing quality when seeking individuals to join your team you will greatly increase the chances that future management level individuals can handle training and organizing aspects of newly opened locations. This factor alone can greatly influence how quickly your franchise becomes profitable and may free up valuable time to venture into additional locations as each team becomes a functional and cohesive element.

Multi-unit franchisees often excel at working with and building a long term team of professionals who stand by the brand and support its growth. Such individuals are in fact invaluable to the process of opening and operating additional profitable locations.

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