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We’ve been harping on and on here at Franchise Blog about how technology is transforming the way franchises can reach new audiences and markets. It’s no longer enough to update your Facebook page every other day. An active and personal online presence is the bare minimum for conducting your franchise’s business in 2012.

Over at CNBC, franchise coach Brian Miller of the Entrepreneur’s Source has outlined his perspective on the inherent potential of technology for franchises. In many ways, the internet has changed franchising forever. As Miller writes, “fifteen years ago, a prospective franchisee would have been drawn to a franchise by its potential for growth, brand power or geographic proximity to other like franchises. The individual would have called an inquiry hotline and been faxed or mailed information about opening a location. Furthermore, business would have been handled over the phone until the potential franchisee met with executives, prior to being awarded a franchise.”

In 2012, entrepreneurs rely heavily on trusted online franchise portals like Franchise Direct to discover the franchise that’s right for them. Our Prospective Franchisee Survey revealed that 75% of franchisees used the internet to research future businesses opportunities. As Miller writes, there is only one option for franchisees: adapt. You can go out on your own and employ SEO experts. Or you can utilize the services of organizations like Franchise Direct. We know the franchising world and better yet, we know how to connect you to the people who are ready to invest in your franchise.