From a blog last week: What tools can primarily online franchise concepts make use of to invite the right kind of public customer representation? Let’s consider that next time.
Many of today’s online franchise concepts are home-based, which means franchisees can set up shop to handle administrative and marketing aspects of running the business in a variety of locations, be it their home office, a restaurant, a café, while traveling, a hotel room, a friend’s house, etc.
Nonetheless, franchisees that operate home-based businesses are often providing services, to either individuals or businesses, in a specific venue. The venue may be a school, at the client’s own home or place of business, at a park, at a hospital, or in a van, which is the case for Aussie Pet Mobile.
The services provided by home-based franchisees cover a wide range, including child education programs, cleaning services for residential and commercial customers, home services for a variety of improvement projects, pet cleaning and grooming, and so much more.
Whether offering services to individuals or businesses, these franchisees often take part in organized marketing campaigns and efforts established by the franchise system as a whole and the franchisor. Social media representation and public relations efforts can vary widely from one franchise to another.
So what are some ways that service oriented online or home-based franchisees can make themselves known and seen via today’s vast network of technology while primarily operating in a diverse set of locations (rather than a consistent public domain, such as is often the case with restaurants, retail stores, etc.)?
- Invite customer involvement in sharing comments about the brand and its services via social streams
- Provide a visible and progressive online timeline featuring destinations visited with visuals to spread awareness of the brand’s diversity in serving a variety of customers in a variety of locations
- Share finished product images in a before & after arrangement with client permission to best model the results of services for clients in different locations and with different needs (see Aussie Pet Mobile’s visual tour page for an idea)
- Create incentive opportunities for customers in connection with photo competitions highlighting how the brand has improved and transformed their life somehow
- Give customers on-the-spot opportunities to connect their positive experiences with technology to allow for easier sharing opportunities while they receive services
By fine tuning some of these options to applicable social media tools, franchise businesses can create a real-time look at what they offer on a weekly or monthly basis for potential customers to see. They can also involve existing customers and promote the expression of positive branding that best represents the concept to those who are seeking support in that particular domain.