Wholesome Tummies provides a unique and exciting franchising opportunity for people who are interested in opening a food franchise that also gives investors an opportunity to make a positive difference in the world. First Lady Michelle Obama highlighted the issue of childhood obesity in America with her Let’s Move initiative to combat childhood obesity. Wholesome Tummies offers franchises an opportunity to help kids eat healthier while increasing the return on investments each year.
Started in 2007 by two mothers in the Orlando area, Wholesome Tummies franchises have already grown to 18 locations and serve nearly 100 schools. Sales have doubled every year since 2007; all while offering children healthy food that they want to eat.
Wholesome Tummies allows parents to order meals for young kids online; older children can purchase Wholesome Tummies meals in their cafeteria. The meals are made fresh every day in a commercial kitchen, either off site to be delivered to school, or, if a school has a full kitchen, on site. Debbie Blacher, one of the founders of Wholesome Tummies says that the company is focused on taking the kids favorite foods and making those foods healthier. The goal is to slowly introduce healthier options for students to eat once they have become accustomed to eating school meals.
The meals Wholesome Tummies prepares for students are comprised of fresh fruits, vegetables, and whole grains without chemical preservatives. Additionally, ingredients are obtained directly from local farms and farmers to ensure that children get the freshest and most wholesome meals at school every day.
Often, the franchises of Wholesome Tummies are fellow mothers who recognize that something has to be done to ensure that children have not only healthy alternatives for school meals, but that healthy meals must be something kids want to eat. These mothers, and others who invest in the franchise, are what Blacher refers to as social entrepreneurs who want to introduce ways to fight against childhood obesity by encouraging kids to eat healthy meals at school. One of Blacher’s goals is to grow so that Wholesome Tummies can supply universities, hospitals, and senior centers with healthy food options.
Wholesome Tummies operates in both public and private schools. Currently Wholesome Tummies is finding more success in private schools that are able to embrace new programs since they do not have federal guidelines in cafeterias like public schools do. Private schools also tend to be more willing and able to look at food providers based on what they can offer, not just the cheapest vendors.
Wholesome Tummies offers schools a great option for providing healthy foods that kids want to eat. As part of a $42 billion dollar school-food industry, Wholesome Tummies is a way to make an affordable, positive social impact.
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