Women considering purchasing their own franchise will definitely be interested to learn about a new book about female entrepreneurs. Successful businesswoman Kate Abarbanel has co-authored a book called Birthing The Elephant, which claims that the fairer sex is better suited to handling the rigors of operating a small business than its male counterparts.
Ms. Abarbanel and co-author Bruce Freeman claim in Birthing The Elephant that a woman’s high emotional intelligence prepares her better for the up-and-down emotional world of operating a small business or franchise.
Birthing The Elephant also contains a lot of great advice for females considering franchise opportunities, including the three most common mistakes that female entrepreneurs make:
- Getting too romantic about being your own boss
- Investing too much to project a fancy image for the company
- Paying too little for services and products
Ms. Abarbanel was recently interviewed in the Pittsburgh Post-Gazette, where she provided advice to aspiring female franchisees: "The real key to beating the odds, which are daunting whether the economy is up or down, is a lean launch strategy that allows you to proceed economically and substitute brains for bucks," she said.
And if you’re wondering, the book title refers to the gestation period for an elephant --- 22 months --- which is roughly the same time it takes for a small business to get off the ground. Coincidentally, Ms. Abarbanel is hosting a number of readings to promote the book at zoos around the country. If you’re a Pittsburgh reader, you can meet Ms. Abarbanel at the Pittsburgh Zoo and PPG Aquarium Wednesday morning at 8.30am. More info here.