As a tool, infographics can bring data and images together to create a useful look at key issues affecting small and large businesses, including within franchising. A recent release by the National Women’s Business Council offers a detailed look at women owned businesses in the U.S. with the help of an eye catching infographic.
Some of the key points emphasized are women owned vs. women led businesses, statistics related to how the breakdown of the two plays out across the nation, in addition to stats on mixed gender business operation. Other key aspects for women business operators are growing businesses through strategically creating partnerships and private sector development that supports women owned businesses, even when a business is not at least 51% women owned, which is often a public sector threshold that may limit the access that women business owners have to additional growth options.
The release focuses on alternative ways to view women in business, as business operators and owners, to better grasp the very real impact they have on business throughout the country. Successful women in both public and private business sectors are profiled in greater detail and key considerations are shared with viewers to highlight how women in business can rethink their strategies and how policies can open up greater access for women. Graphs and charts with color coded indicators bring out men, women, and equally owned business structures to illustrate some of the key ways that women are influencing business.
To see the infographic in full color and get an idea of how NWBC is working to increase the impact of women business operators, please follow the link here.