Coffee Franchise Success Rates - Business Report III

Success Rates within the Coffee Industry:

The success rates of franchises verses an independently run business is a difficult number to ascertain. What is clear is that a coffee franchise offers a tried and tested operational system, business plan and a marketing and advertisement program. The franchisee becomes part of a well – known trademark which saves the business owner the time and cost of creating and advertising a name that customers already recognize. The franchisor also offers the support, knowledge and experience to aid in the development of a successful coffee franchise. This gives the franchisee a better starting point than if they went independently into the industry. The following table contains information extracted from Franchise Disclosure Documents. The closing column, on the right, represents the numbers of franchises that were terminated, transferred, not renewed, re-acquired by franchisor and franchises that ceased business for other reasons.

Coffee Franchise and Company Status Summary:

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