Home Instead

Date of Incorporation: 1994

Franchising Since: 1995

Headquarters: Omaha, Nebraska

Country: U.S.

Description: Home Instead franchises the operation of in-home non-medical companionship and domestic care services for the elderly utilizing the formats, systems, standards and procedures using certain trademarks, domain names, service marks and other commercial symbols.

Franchise Offer: A Home Instead Senior Care franchise business provides in-home non-medical care for the elderly. The service is an effective solution for the elderly who prefer to remain at home where the quality of life is enhanced without the stress and hardships of interrupted routines and daily habits. The Home Instead Senior Care System utilizes a care concept composed of a certain number of integral parts, all of which are absolutely necessary for a successful operation. A Home Instead Senior Care franchisee employs individuals who are trained to provide professional and reliable services to customers.

Financial Assistance: Neither franchisor nor any agent or affiliate, offers direct or indirect financing , guarantees any notes, leases or other obligations, or has any practice or intent to sell, assign or discount to a third party all or part of any financing arrangements.

Training and Assistance: Home Instead provides an initial training program for up to two people without additional cost. The initial training program must be successfully completed by franchisee and by the manager and is conducted in Omaha, Nebraska or at another location. During the initial training program, franchisor will arrange for and pay up to five nights of hotel accommodations for franchisee and the other person attending the initial training program. The franchisee must attend and successfully complete the initial training program and open Home Instead Senior Care business within thirty days after the date of the Franchise Agreement. The initial training program is offered 10-12 times per year.

Territory: The franchisee is granted the right to operate a Home Instead Senior Care business within a defined geographic area with an estimated minimum population of 10,000 people over the age of 65 years. The franchisor will not license the right to another franchisee to open and operate a Home Instead Senior Care business nor will operate a Home Instead Senior Care business within the Exclusive Area.

Term of Agreement and Renewal: The term of Franchise Agreement is 10 years. The right to renew is subject to conditions and to the discretionary approval of Home Instead. If the franchisee is in good standing, the franchisee may be granted the right to renew for a term equal to the then customary initial term granted under Home Instead's then-current Franchise Agreement.

Obligations and Restrictions: The franchisee is recommended to supervise the franchise business. If not, the franchisee must employ a manager who must be responsible for the full-time on-premises supervision of the business and who has successfully completed the Home Instead Senior Care initial training program. The franchisee must offer and provide all the approved non-medical services. Approved services will include companionship services, home helper services and personal care services, and will exclude any medical service. The franchisor has the right to add or subtract from the list of authorized services without limitation. The franchisee is not allowed to solicit sales outside the Exclusive Area.

Total Number of Units: Over 890 units worldwide

Investment Tables:

Initial Investment:

Expenditure Low High
Initial Fee $35,000 $35,000
Training and Living Expenses while Training $500 $1,000
Real Estate & Expenses $400 $2,000
Equipment $3,000 $5,000
Signs $50 $750
Miscellaneous Opening Costs including insurance deposit $4,550 $7,500
Inventory $50 $500
Advertising - 3 Months $500 $800
Additional Funds - 3 Months $2,500 $7,000
Total $47,050 $60,050

Ongoing Fees:

Name of Fee Amount
Royalty Fee 5% of Gross Sales
Initial Training Fee $0
Initial Training for Additional Persons:
1 person, no hotel $1,000
1 person, 1 hotel room $1,500
2 persons, no hotel room $2,000
2 persons, 1 hotel room $2,500
2 persons, 2 hotel rooms $3,000
Supplemental Training at the Office $500 a day plus expenses
Transfer Fee $15,000
Audit Fee Cost of audit, including travel expenses, plus interest on amount of underpayment
Renewal Fee $5,000
Marketing Fund Up to 2% of monthly Gross Sales

Date of FDD: 2009

The above information has been taken from the UFOC/FDD and online sources of Home Instead.

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