Honest-1 Auto Care Franchise Opportunities

Honest-1 Auto Care

Success within the automotive industry is dependent on partnering with a company that holds the creed of Honesty, Value and Support in the highest regard.

Welcome to Honest-1, the “Home of Honest Mechanics”™
and
ECO Friendly Auto Care

There are currently more than 249 million operating vehicles in the US.  The average age of these vehicles grows older every year, with over $35 billion in maintenance and repair expenditures in 2007.  These facts all add up to present enormous opportunities for businesses providing quality service and exceptional value that consumers can trust.

That's where Honest-1 comes in. Honesty and integrity are the pillars which hold our system together and apart from the competition. We thoroughly train and reinforce integrity in every service offering to the customer.  We work hard to develop our brand through superior training, support and a variety of automotive franchise offerings including area representative and master franchise opportunities. We are America’s most trusted family of automotive maintenance and repair centers. This is not only our goal; it is our mission, and the heartbeat of how we work with our franchisees and our customers, making Honest-1 the most powerful automotive franchise experience in the industry.

Committed to a cleaner environment

As an innovative leader in the automotive service industry, Honest-1 is a Green company. We have set in place very specific eco-friendly initiatives and strategies at both corporate and center levels. It is our mission to be the cleanest company in a traditionally dirty industry through a series of practical initiatives such as recycling oils, batteries, filters and antifreeze; reducing pollen by using environmentally friendly cleaning and degreasing products and water-based cleaners; conserving resources through the use of energy efficient lighting, sanitary fixtures and native landscaping; and offering eco friendly services like our Green Tune-up.  We have also developed an exclusive line of new products that are designed to increase fuel efficiency and decrease engine emissions.

An enduring market

The automotive repair and maintenance industry is counter-cyclical, meaning it is recession resistant. As banks tighten lending requirements and interest rates rise, more car owners will hold onto their vehicles longer. This increases demand for preventative maintenance and repairs. To capitalize on this trend, Honest-1 offers a variety of services and products designed to lengthen the life of vehicles while maximizing fuel efficiency and reducing engine emissions in support of the environment. Industry statistics show that 66% of customers bringing in vehicles for service are female. Honest-1 centers are designed to be family friendly with upscale features like tiled lobbies with leather easy chairs and couches, an Internet café, complimentary beverages, large screen TVs, children’s play areas, attractive restrooms and exceptionally clean work areas.

Franchise programs to suit all investors

Honest-1 has multiple franchise programs that fit most situations and investment levels. For current automotive repair center owners, we offer a conversion program that is simple and straightforward and includes financial incentives. For franchisees with little or no industry knowledge we provide extensive and ongoing training.  Our relationships with real estate developers can get you up and running in a new “build-to-suit” center. For well qualified investors, Honest-1 also offers an area representative/master franchise program that enables a franchisee to develop a territory and share in the revenues generated within their area. This variety of offerings positions Honest-1 uniquely within the automotive franchise industry and ensures we have an opportunity that matches your circumstances.

Our training

Honest-1 offers a complete training program for all of its franchisees and their employees. We provide a one-week manager’s school that covers running the front end of the business, and a one-week owner’s school that deals with the back end running of a center. This culminates in a further week of field training where the trainee gets to work in a center and see how the whole business operation comes together. Honest-1 also provides support training for all area representatives which shows them how to support the franchisees in their territory on a long term basis.

Next steps

If you have proven management skills, leadership ability, vision, and a desire for growth in partnership with a reputable automotive franchisor, we would like to discuss our various franchise options with you. 

Please fill out the form below and you will be contacted.