Description:
When you franchise with Parable, you not only become part of America’s largest Christian retail franchise - you become a part of The Parable Group as a whole.
Opportunities:
Retail franchise opportunities available throughout the US.
Business Type:
Franchise.
Minimum Investment:
$300,000.
Training Provided:
Yes.
Partner with America's Largest Christian Retail Franchise 
For more than 20 years, Parable has been a recognized leader in Christian retail, helping stores increase traffic, improve sales and grow their ministry through effective marketing and promotions.
For someone new to retailing or new to the Christian retail industry, a Parable franchise offers a complete "how to" program, with all the training and support needed to open and run a successful new store. From site location and store construction to fixtures, inventory and set-up all the way through a grand opening and beyond, a new Parable franchisee will find expertise and knowledge to help support and guide you in this new venture. You still own the business, but you’ll improve your opportunity for success with our proven methods.
Parable Franchising was ranked #5 in the 2008 “Fast 55” survey by Franchise Times magazine, and recognized as a top 50 company within the retail category by Franchise Business Review. The Franchise 50 Awards are based on a survey of franchisee satisfaction.
The Parable advantage
Parable provides experience and know-how in every phase of Christian retail. When you franchise with Parable, you not only become part of America’s largest Christian retail franchise - you become a part of The Parable Group as a whole. Overall, there are nearly 200 total franchise and member stores. Our strength in numbers helps Parable stores receive additional publisher discounts, special deals and group buying rates. The Parable family connects regularly at conferences, webinars and other meetings to share ideas, best practices and most importantly, fellowship with one another.
Brand trust
Investing in a Parable franchise is an investment in a trusted name for Christian products. You benefit from the shared experience of shoppers from other Parable locations throughout the country. Put our experience to work for you!
Outstanding franchise services
Every store is unique. When you choose to franchise with Parable, we’ll work together to identify your specific needs and goals. Then we’ll create a roadmap to help you achieve your goals. Among the range of franchise support services we offer are:
Training
- Initial and ongoing training
- Management and staff
- Retail best practices
Store development
- Design and layout
- Fixtures and equipment
- Store setup, merchandising and opening
Marketing
- Grand opening plan
- Seasonal catalogs and flyers
- In-store posters and circulars
- E-commerce website
- E-mail marketing
Staying connected
- Member NET site for downloads and information
- Weekly newsletter updates
- Annual convention and franchise meetings
"This is what we’re about at Parable - equipping franchisees to create Christian retail ministries that are successful, sought-after havens of Christ’s love. It’s part ministry and part business. When you franchise with Parable, you join hands with retailers nationwide, plugging into promotional support, branding and operational tools. Small business can be tough in today’s economy - becoming a Parable franchisee can help give you the extra boost you need." - Steve Potratz, Parable CEO
Is the Parable retail franchise for you?
A heart for ministry through Christian retail is the driving characteristic we look for in potential franchisees, along with a successful business background, leadership ability, the capacity for hard work and team-building, and a strong personal interest in Christian products. Whether you are interested in starting a new store or converting your existing retail business to the Parable brand, we would like to hear from you.
Please fill out and submit the form below to find out more.





