The number of health clubs and gyms in America has increased by a phenomenal rate over the last 10 years. According to statistics, there are now 17,807 health club facilities in the United States. But the reality of gym franchises is only about half a dozen of individuals who sign up seems to go within the first couple of months of their membership, and then the rest of us sign up in good faith but never seem to have the time to attend. And what does this mean? The market for gyms and fitness centers is huge, consistent and potentially profitable for anyone interested in investing in a fitness center franchise.
Today, millions of people are finally catching on to the government's message that large amounts of excess weight is a massive health risk – and are doing something about it.
Heading to the gym is one of the most obvious answers to being overweight, with experts estimating a minimum of 30 minutes exercise a day for five days a week is needed to help combat obesity and bring down health risks.
Of course, many people think the idea of going to a gym is either terrifying, too expensive, absurd, or all three, leaving the market open for alternatives such as fitness centres. As many gyms are stereotyped as being full of overly muscled young men pumping iron, meaning many potential customers, mainly older women, are turned off the prospect of joining a gym to get fit.
This is where fitness center franchises can step in, as the market is currently booming in the US. Centers which offer men and women of all sizes and ages a chance to use various pieces of equipment, join group classes and even relax in spas are taking off, meaning the canny franchisee can take advantage of the ever-burgeoning market.
Opening a franchise fitness center is often a wise move for businesspeople with an eye on the health sector, as franchising has many benefits compared to going it alone.
These can include the support of a nationwide chain of centers with a proven business model and strong management structure, experience in the industry, training and marketing advice and support and it is less of a financial risk.
However, potential franchisees should be aware that taking on a franchise will require a great deal of research and financial awareness in its early stages, and the right kind of character from the franchisee themselves.
Business-minded people are often the most successful as a franchise requires not only a passion and knowledge of the industry you are working in, but also an ability to manage people, budgets, marketing and sales skills and a stomach for the tough and competitive marketplace.