Dagwood's Sandwich Shoppe
Date Incorporation: 2005
Franchising Since: 2006
Headquarters: Florida
Description: A traditional Dagwood's sandwich shoppe business specializes in the sale of sandwiches, salads, subs, soups, fountain and packaged beverages, desserts and salty snacks/chips, and other items.
Franchise Offer: For the past 75 years, Dagwood Bumstead from the Blondie comic strip has been well-known for his love of sandwiches --so much so that the name "Dagwood" is virtually synonymous with sandwiches and it is included in Webster's Dictionary as a reference to sandwiches. Dagwood"s Sandwich Shoppes thus has an inherent appeal and association with sandwiches for many consumers. The shoppes are designed to have the fun, entertaining and universal appeal of the comic strip and, like the strip, the shoppes offer customers a wholesome atmosphere where they can experience a truly American icon.
A Shoppe will be operated in a building that bears the franchisor's trade dress (interior, exterior, or both). A shoppe specializes in the sale of food and beverage items including sandwiches, salads, subs, soups, fountain and packaged beverages, desserts and salty snacks/chips, and other items, as well as other merchandise items.
Financial Assistance: The franchisor does not offer direct or indirect financing to the franchisee nor do they guarantee any note, lease or obligation.
Training and Assistance: The program will consist of classroom and on-the-job training for a total of 180 hours (approximately 25 days). Manuals will be provided to the franchisee.
Assistance for the grand opening as well as advertising will be provided.
Territory: The franchisor doesn't grant the franchisee exclusive territory. The franchisee has the right to operate the shoppe at an approved location.
Term of Agreement and Renewal: The term of the franchise agreement is 15 years that can be renewed once for a five-year term.
Obligations and Restrictions: The franchise agreement requires that the franchisee or their operating partner devote full time, energy, and best efforts to the management of the shoppe. The franchise agreement does not require the franchisee to participate personally in the direct operation of the shoppe, although their active participation is encouraged and recommended. The franchisee may sell and provide only products and merchandise that conform to the franchisor's standards and specifications. The franchisee will also have certain obligations to offer for sale particular items.
Total Number of Units: 1 unit by year end 2006
Total Number of franchises Units: 0 franchised units by year end 2006
19 franchised units projected for 2007
Investment Tables:
Initial Investment:
| Expenditures | Low | High |
|---|---|---|
| Franchise Fee | $20,000 | $20,000 |
| Leasehold Improvements | $120,000 | $130,000 |
| Furniture/Fixtures/Equipment | $108,900 | $117,000 |
| Inventory | $10,900 | $13,000 |
| Uniforms | $1,000 | $1,000 |
| Utility Deposits | $1,000 | $3,000 |
| Travel and Accommodation for training | $6,000 | $6,000 |
| Insurance | $4,000 | $8,000 |
| Grand Opening Marketing | $5,000 | $5,000 |
| Business Licenses | $1,000 | $3,000 |
| Pre-opening training/food costs | $9,000 | $10,000 |
| Additional Funds (6 months) | $20,000 | $35,000 |
| Total (excluding rent/real estate) | $306,800 | $346,000 |
Ongoing fees:
| Name of Fee | Amount |
|---|---|
| Royalty Fee | 6.5% of Gross Sales |
| Marketing Contribution | 4.5% of Gross Sales |
| Market Co-op Contribution | Up to 1% of Gross Sales |
| Renewal Fee | 25% of our then-current initial |
Date of FDD: March 29 2007
The above information has been taken from the UFOC/FDD of Dagwood's Sandwich Shoppe
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