Coco Moka Café®
Date Incorporation: 1989
Franchising Since: 1989
Headquarters: Maryland
Description: Candy Express franchise operates a retail store that sells pre-packaged and bulk candy, confections, gifts, and related items. Candy Express is known for clean, well organized, well stocked and friendly stores offering a wide variety of product offerings and providing a comfortable shopping atmosphere for its steady, repeating customers of all ages.
Franchise Offer: The franchise offered is for the operation of a Candy Express retail store. A Candy Express franchise can become a Coco Moka Cafe franchise by adding gourmet coffee, soups, salads, sandwiches, ice cream, desserts and pastries to the pre-packaged and bulk candy, confections, gifts and related items sold as a Candy Express retail store.
Financial Assistance: The franchisor does not offer direct or indirect financing. They do not guarantee any note, lease, or other obligation.
Training and Assistance: The franchisor provides an initial training program for the franchisee and one additional employee. The training program consists of about 3 days of classroom training at the corporate offices in Burtonsville, Maryland and about 3 to 5 days of in-store training and supervision. There is approximately 23-26 hours of classroom training and 16-20 hours of ‘on-the-job’ training.
Territory: The franchisee will not receive an exclusive territory. The franchisee may face competition from other franchisees, from outlets owned by the franchisor, or from other channels of distribution or competitive brands controlled by the franchisor.
Term of Agreement and Renewal: The length of the franchise term is the same as lease of premises. The franchisee has the option to renew for one additional term that will end on the same date as any renewal lease term for the Franchised Business.
Obligations and Restrictions: The franchisee or the designated manager must devote his or her full time, energy, and best efforts to the management and operation of the Franchised Business. Although the franchisor does not place direct limitations on persons the franchisee may hire, they will provide guidelines for hiring management personnel. The person who will most directly be responsible for running the Franchised Business must complete the initial training program.
Total Number of Units: 15 outlets at the end of 2007
Total Number of franchises Units: 15 franchised outlets at the end of 2007
Investment Tables:
Initial Investment:
| Expenditures | Low | High |
|---|---|---|
| Franchise Fee | $ 30,000 | $ 30,000 |
| Store Construction | $20,000 |
$125,000 |
| Store Fixtures & Plexiglas Bins | $ 30,000 | $90,000 |
| Cash Registers | $2,600 | $5,900 |
| Chocolate Cases | $8,256 | $11,580 |
| Light Fixtures | $5,000 | $8,500 |
| Storefront Sign | $ 3,200 | $7,500 |
| Opening Inventory | $25,000 | $35,000 |
| Store Opening Supplies | $ 5,000 | $7,500 |
| Freight | $ 3,000 | $5,000 |
| Pre-opening Payroll Expense | $ 2,000 | $ 2,000 |
| Promotional Expense | $ 500 | $ 2,000 |
| Legal Fees - lease negotiations | $0 | $3,000 |
| Real Estate Fee - site selection | $0 | $15,000 |
| Architecture & Design Fees | $5,000 | $ 15,600 |
| Food, Lodging and Travel Expenses (for trainers to travel to location) | $1,000 | $1,500 |
| Insurance | $1,500 | $5,000 |
| Additional Funds (3-12 months) | $1,500 | $3,500 |
| TOTAL | $139,056 | $378,580 |
Ongoing fees:
| Name of Fee | Amount |
|---|---|
| Royalty | 6% of Gross Sales |
| Promotional Fund | 1 % of Gross Sales |
| Renewal Fee | $2,500 |
| Transfer Fee | ½ the then-current initial franchise fee |
| Late Fee | $50 per occurrence |
| Interest | 1.5% per month |
| Audit | Amount underpaid, plus interest, and costs of conducting the inspection if the underpayment equals or exceeds 3% |
| Insurance Costs | Actual cost plus the then- current administrative fee |
| Inspection and Product Testing | Actual cost of inspection of a supplier's facility and actual cost of any test requested from an independent facility |
| Opening Inventory Over-Ride Fee | 10% of the total cost of opening inventory |
| Real Estate Broker Fee | Varies |
| Management Expenses | Compensation, travel and living expenses of manager |
| Indemnification | Varies |
| Costs/Attorney's Fees | Varies |
Date of FDD: 01/09/2008
The above information has been taken from the UFOC/FDD of Candy Express
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