Date of Incorporation: 1940
Franchising Since: 1944
Headquaters: Minneapolis, Minnesota
Business Description: American Dairy Queen Corporation (ADQ) offers a franchise for the operation of a Dairy Queen/Limited Brazier store at an authorized location. A Dairy Queen/Limited Brazier store is a quick service food establishment from which franchisees will sell the full line of approved Dairy Queen soft-serve treat products and beverage menu items, and a limited number of approved food items. ADQ offers Dairy Queen/Limited Brazier stores for locations in office buildings, restaurant fronts, shopping malls, shopping centers, pad sites outside shopping malls and/or shopping centers, airports, bus or train depots or other transportation terminals, and other similar locations.
Franchise Offer: The single unit Dairy Queen/Limited Brazier franchise is a license operate a Dairy Queen/Limited Brazier at an authorized location under the terms of the operating agreement (also referred as the franchise agreement).
Financial Assistance: Although they may have done so in the past, ADQ and its affiliates generally do not offer financing arrangements or similar assistance to franchisees, except as explained. Neither ADQ nor its affiliates finance any part of the Initial Franchise Fee. In situations when the landlord or developer of the authorized location will not lease the premises to franchisees, ADQ or its affiliate, DQF, may, in rare occasions enter into a prime lease with the landlord and make the premises available to franchisees by sublease.
Training and Assistance: Unless otherwise stated, at least two people from the store, including the franchisee’s designated manager and assistant manager must attend all initial training components. ADQ will periodically conduct or sponsor various meetings, seminars and conventions for franchisees and other franchisees. There are currently four required components to initial training:
- The Management Training Readiness Assessment (MTRA).
- SERVSAFE certification.
- The American Dairy Queen Corporation’s training program (three phases): Phase 1, Product and Equipment Training; Phase 2, Systems & Management Training; Phase 3, People, PRIDE and Profit Training.
- A cake decorating and certification course.
Territory: When franchisees enter into a franchise agreement they are granted the right to operate a Store at an authorized location that ADQ has consented to in writing. Franchisees are not granted any minimum area or territory. ADQ does not grant exclusive territories to any franchisee under the terms of a franchise agreement.
Term of Agreement and Renewal: :The term of the franchise agreement is 15 years or the term of the restaurant premises lease, whichever period is shorter. The franchisee has an option to renew for one additional 15 years or for the term of the renewed lease, whichever is shorter.
Obligations and Restrictions: Franchisees are required to operate their Dairy Queen/Limited Brazier location under their active and continuous supervision. If the franchisee is a business entity, the franchisee is required to have one owner who is responsible for overseeing the general management of the day-to-day operations of the location. ADQ requires franchisees to offer and sell only those goods and services that ADQ has approved. In addition, franchisees may offer and sell these approved goods and services only from their store.
Estimated Number of Units: 6,235
|Name of Fee||Low||High|
|Initial franchise fee||$25,000||$25,000|
|Initial Training Fees and Costs||$750||$6,900|
|Travel And Living Expenses for Training Programs||$5,200||$9,600|
|Building Construction and Leasehold Improvements||$140,000||$600,000|
|Prepaid Rent and Security Deposit||$3,000||$6,000|
|Construction Consultation Services||$0||$7,500|
|Building Plans, Design Intent Plans and Architectural Seal||$7,000||$35,000|
|Equipment (Including Signs and Cash Registers)||$180,000||$330,000|
|Utility Deposits, Business Licenses and Government Charges||$3,000||$17,000|
|Additional Funds (3 Months)||$25,500||$87,300|
|Type of Fee||Amount|
|Continuing License Fee||5% of Gross Sales.|
|Sales Promotion Program Fee||5% to 6% of Gross Sales.|
|Operational Program Fees||Will vary under circumstances.|
|Lease-Required Sales Promotion Fees||Will vary under circumstances.|
|Renewal Fee||$1,000 times the number of years under renewal term (but not to exceed $10,000)|
|Audit and Recordkeeping Costs||Will vary under circumstances.|
|Termination fee||(1) Three times the continuing license fee due for the last 12 months of active operations;
(2) If the location did not operate for a full 12 months, 36 times the average monthly continuing license fee when location was open; or
(3) If less than 36 months remain on the franchise agreement, the number of months remaining times the average monthly continuing license fees due for the last 12 months of active operations.
|Interest Expenses||18% per annum or at maximum rate permitted by governing law.|
|Late Fees||$50 per delinquent report or payment.|
|Sublease and Lease Administration Fee||$1,800 to $3,750 annually.|
|Modernization Expenses||Up to $73,500 or more each time the franchisee modernizes, plus $7,000 to $20,500 or more for signage.|
|Insurance||$3,000 to $7,000 for annual premiums.|
|Costs and attorneys' fees||Will vary under circumstances.|
|Training Materials||$150 to $500|
|Training Cancellation Fee||$150 or $800|
The above information has been taken from the FDD of Dairy Queen. Year of FDD: 2014
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