Häagen-Dazs
Date of Incorporation: 1983
Franchising Since: 1983
Headquarters: Minneapolis, Minnesota.
Description: The Haagen-Dazs Shoppe Company utilizes a proprietary and distinctive system for the operation of a network of Haagen-Dazs ice cream dipping shops. Haagen-Dazs shops sell Haagen-Dazs brand ice cream, frozen yogurt, sorbet, and other frozen desserts and related items to consumers. The parent corporation of Haagen-Dazs Shoppe Company is Dreyer's Grand Ice Cream, Inc.
Franchise Offer: Haagen-Dazs Shop franchisees operate an ice cream parlor (Shop) serving dessert creations made with proprietary recipes featuring Haagen-Dazs brand ice cream and frozen dessert products. A Shop is normally located in a storefront, strip center, or a mall. A Satellite is an additional selling point, developed in conjunction with a Shop that is already located in the same mall or facility.
Financial Assistance: Haagen-Dazs does not offer direct or indirect financing nor do they guarantee any note, lease or other financial obligation.
Training and Assistance: The training program, "Haagen-Dazs University," lasts 12 days, and is normally coordinated at the Haagen-Dazs training facility in Minneapolis, Minnesota, or at another facility designated by Haagen-Dazs. Haagen-Dazs University currently consists of 64.5 hours of classroom training and 26 hours of on-the-job training.
Territory: The franchisee may or may not be granted a protected area based upon the specific location of the franchisee’s Shop. If granted a protected area, Shoppe Company will not establish other franchises or Shoppe Company owned dipping shops offering similar products under a different trade name or trademark within the franchisee’s protected area.
Term of Agreement and Renewal: The length of the initial franchise term is 10 years with a single renewal term of 10 years available if requirements are met.
Obligations and Restrictions: The Shop must be managed on a day-to-day, 40 hour per week basis by the franchisee, or someone else in the franchisee’s organization, who has successfully completed the training program.
Total Number of Units in 2009: 260
Investment Tables (New Shop or Satellite:
Initial Investment
| Expenditure | Low | High |
|---|---|---|
| Initial Franchise Fee | $20,000 for existing franchisees (and experienced operators who satisfy the requirements of the Experienced Operator Discount Program) or $30,000 for new franchisees, in the case of a franchise for a new Shop. $1,000 Satellite Fee in the case of an existing franchisee being granted a Satellite Agreement in connection with an existing Shop. |
|
| Travel and Living expenses to Attend Application Interview | $1,500 | $1,500 |
| Travel and Living Expenses During Training | $3,100 | $3,100 |
| Leasehold Improvements | $45,000 | $225,000 |
| Deposits and Licenses | $7,500 | $17,500 |
| Equipment, Fixtures and Furnishings | $41,000 | $76,000 |
| Opening Inventory | $5,000 | $9,000 |
| Insurance | $1,500 | $2,500 |
| Additional Funds – 3 Months | $10,250 | $63,500 |
| TOTAL | ||
| New Franchisee | $144,850 | $428,100 |
| Existing Franchisee | $130,250 | $416,600 |
| Satellite | $110,250 | $396,600 |
Ongoing fees:
| Name of Fee | Amount |
|---|---|
| Continuing Royalty Fee | 4% of Gross Sales |
| General Marketing Contribution | $4,600 per year for a Shop (at this time) $2,300 per year for a Satellite (at this time) |
| Local Marketing Contribution | 1% Gross Sales |
| Transfer Fee | $10,000 |
| Product Purchases | Varies |
| Inspection Fees | $100 per hour plus actual expenses |
| Audit Fees | Cost of Audit including Legal Fees |
| Alternative Supplier Review Fee | All reasonable expenses incurred |
| Remedial Training Fee | All reasonable expenses incurred |
| Remedial Costs and Administrative Fee | All expenses incurred to correct non conforming condition |
| Late Payment Charge | 10% of late payment; interest at up to 18% per year |
Date of FDD: 2009
The above information has been compiled from the FDD of Haagen-Dazs along with online sources.
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