Maggie Moo’s Ice Cream and Treatery
Date Incorporation: 2007
Franchising Since: 2007
Headquarters: Norcrossr Georgia
Description: Maggie Moo’s Franchising operates and franchises others to operate MaggieMoo's Treateries. Maggie Moo’s franchisees sell ice cream, ice cream cakes, milk shakes, sundaes, smoothies, frozen desserts, and sorbet toppings, confections, beverages, ice cream cones, bakery items, candy, and other food items and other complementary non-food items. MaggieMoo's Treateries are usually located in shopping centers, shopping malls and urban locations.
Franchise Offer: Maggie Moo’s Franchising offers to franchise a frozen dessert retail businesses, which operate at stores that display the interior and exterior trade dress "MaggieMoo's Treateries" and are primarily engaged in the sale of certain products. The franchise outlets are characterized by their interior and exterior decor, color scheme, design, and furnishings; specialized menus; proprietary recipes and formulas for food products.
Financial Assistance: Maggie Moo’s Franchising does not directly or indirectly offer financial assistance.
Training and Assistance: The franchisor will provide initial training to the franchisee. The training program must be attended by both the principal operator and manager and completed to the franchisor’s standard. The training consists of 16 hours in class training in the company-owned Maggie Moo’s Treatery in Columbia and 64 hours on the job training.
Territory: The Treatery territories will be determined on a case-by-case and site-by-site basis by the franchisor in conjunction with their approval of the site for a Treatery. The franchisor will not establish or franchise anyone else to establish a Treatery within the site selection territory.
Term of Agreement and Renewal: One-third of then-current initial franchise fee for each renewal term. The length of the first agreement is 10 year and it can be renewed for two terms of 5 years.
Obligations and Restrictions: The franchisee must designate a principal operator who must have an ownership interest in the franchise, and they must be approved by the franchisor. The franchisee will have to employ a manager (can be the principal operator) who will be responsible for the full time supervision and operation of the franchise. The franchise premises must only be used to operate the Treatery. The franchisee must operate the franchise during the hours specified by the franchisor and in conformity with the methods, standards and specification of the franchisor.
Total Number of Units: The total number of franchised units for year 2009: 174
Investment Tables:
Initial Investment:
| Expenditure | Low | High |
|---|---|---|
| Initial Franchise Fee | $20,000 | $20,000 |
| Real Property | $3,000 | $6,000 |
| Opening Advertising | $5,000 | $5,000 |
| Training and Orientation expenses | $0 | $4,000 |
| Cake decorating Course and Serve Safe Certification | $0 | $200 |
| Insurance | $500 | $600 |
| Architectural and Legal Fees | $6,500 | $12,000 |
| Leasehold Improvements | $75,000 | $130,000 |
| Equipment/Furniture/Fixture/Supplies | $112,000 | $120,000 |
| Point of sales Cash Register System | $7,725 | $10,725 |
| Opening Inventory | $8,000 | $10,000 |
| Utility and Security Deposits | $3,000 | $5,000 |
| Additional Funds (3 months) | $13,000 | $18,000 |
| Total | $245,725 | $348,975 |
Ongoing fees:
| Name of fee | Amount |
|---|---|
| Royalty | 6% of Adjusted Gross Sales. |
| Local Advertising and Promotion |
Varies (currently 1.0% of Adjusted Gross Sales) |
| Marketing Development Fund | Varies (currently 2.0% of Adjusted Gross Sales) |
| Cooperative Contribution | Varies |
| In-house Services for Treatery Advertising and Promotional Materials | $25 per hour |
| Treatery Delay Opening Fees | Will vary under circumstances: $300 for each additional day that our representative remains in the franchisees area due to a delay in the Treatery's opening, plus the expenses the franchisor incur due to the delay |
| Renewal Fee | One-third of then-current initial franchise fee for each renewal term |
| Relocation Fee | One-half of then-current franchise fee |
| Transfer | $10,000 |
| Replacement Training for Principal Operator or Manager | $1,000 per person |
| Additional Training | $1,000 per additional initial training program per person |
| Cancellation Fee | $300, if the franchisee fails to cancel any portion of the training program on less than 14 days' notice |
| Audit by Franchisor | Cost of Audit |
| Interest on Overdue Payments | 1.5% per month or maximum rate permitted by law, whichever is less |
| Insurance Procurement | Cost of procuring insurance for the franchisee |
| Securities Offering | $7,500 or such greater amount to reimburse us for the franchisors costs and expenses |
| Lease Guaranty Fee | If the franchisor guarantees the lease or sublease, when the franchisee sign the lease or sublease the franchise must pay a lease guarantee fee in the amount of up to ten percent of the base rent and all other occupancy charges for the term of the lease |
| Document Late Charge | $100 per week or portion of a week |
| Late Charge | 5% of the unpaid amount or $100, whichever is greater, on royalties and Marketing Development Fund payments unpaid within 10 days |
| Extension of Development Schedule | $500 for each month (or portion of a month) of the extension |
| Late Opening Fee | $500 for each month (or portion of a month) |
| Costs and Attorneys' Fees | Costs and Attorneys' Fees |
| Intranet development and maintenance |
Up to $30 per month |
| Continuing Training, Annual and Other Meetings | To be determined by the franchsisor |
| Inspection Failure Fee | Will vary under circumstances: $300 for each day that the representative spends in the area during follow-up inspections due to the franchises Treatery failing an inspection report, plus the expenses the franchisor incurs due to the Treatery inspection failure |
| Indemnification | Will vary under circumstances |
The above information has been taken from the UFOC/FDD of Maggie Moo's
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