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McDonald's Franchise Cost & Fees

Date of Incorporation: 1955
Franchising Since: 1955
Headquarters: Oak Brook, Illinois

Business Description: McDonald’s develops, operates, franchises, and services a system of restaurants that prepare, assemble, package, and sell a limited menu of value-priced foods under the “McDonald's System.” McDonald's restaurants offer the public a high standard of quality and uniformity in food, service, and decor. McDonald's restaurants are located in freestanding buildings, storefronts, food courts, and other locations that are appropriate to McDonald's image.

Franchise Offer: McDonald’s offers four types of franchises:

  1. Traditional restaurant: franchise offered is located in freestanding buildings, store fronts, food courts, and other locations. The franchisee operates a full-menu restaurant, offering the public a high standard of quality and uniformity in food and service. The term of a traditional restaurant is generally 20 years.
  2. Satellite locations: The franchisee is granted the right to operate the franchise in a retail store, strip center, airport, universities, hospitals, and other diverse locations. These restaurants serve a scaled-down menu of a traditional McDonald’s Restaurant and in some cases may also serve non-McDonald’s trademarked products. The term of the franchise depends on the location.
  3. STO and STR locations: ‘Small Town Oil’ locations are situated in fuel stations/convenience stores, and operate a full-menu McDonald’s restaurant within the shared space. ‘Small Town Retail’ locations that anchor a small retail center in rural communities.
  4. BFL franchises:‘Business Facilities Lease’ franchises grant franchises with leases that include the business facilities. Under a BFL, the franchisee has a conditional option to purchase certain restaurant assets after the first year and extend the franchise for up to 20 years after the beginning of the term.

Financial Assistance: Typically, no financing arrangements are offered by McDonald's. McDonald's issues an Operator's Lease for each site owned or leased by McDonald's. The Operator's Lease is a standard commercial lease under which the franchisee pays rent to McDonald's for use of the premises. The Operator's Lease does not contain any financing terms. Loans to certain franchisees for the purchase of restaurant businesses sold by the McOpCo companies and for other reasons are made by a third party lender, Lake Forest Bank and Trust Company.

Training and Assistance: McDonald's operates Hamburger University, the international training center for the McDonald's System. The content and duration of all operations courses, which are offered at various local sites, are revised and reconsidered from time to time to meet the needs of the franchisees. All courses and learning events are offered at frequent intervals and are designed to give franchisees specific skill sets in the various facets of the conduct of a McDonald's restaurant. The basic minimum core training, which franchisees must complete to be qualified to operate a McDonald’s restaurant, is known as the Restaurant Department Management (RDM) curriculum. RDM curriculum is deployed through the Learning Management System (FMS), which allows franchisees to complete and track the progress of their assigned learning online. It takes approximately 2 years to complete all RDM learning plans, from Shift Manager through General Manager. The complete training program and materials include many elements. As part of the training program, franchisees must perform and master all of the crew and management functions at the restaurant. Franchisees must complete the training program successfully before signing the Franchise Agreement or paying any money to McDonald's. There are no further mandatory training requirements for franchisees beyond RDM curriculum. However, annual meetings, conventions, various workshops, and other training sessions may be conducted on an ongoing basis within each region, and McDonald’s may require franchisees to pay for the costs associated with that ongoing training. Additionally, optional courses may be offered to franchisees or their employees for a fee.

Territory: McDonald’s franchises contain a limited grant of authority to use the McDonald’s System in the operation of the specific restaurant developed by McDonald’s at that address. Franchisees will not receive an exclusive territory. Franchisees may face competition from other franchisees, from outlets that McDonald’s owns, or from other channels of distribution or competitive brands that McDonald’s controls. The Franchise Agreement does not contain any exclusive grant, exclusive area, exclusive territorial rights, protected territory, or any right to exclude, control, or impose conditions on the location or development of future McDonald's restaurants at any time.

Term of Agreement and Renewal: Traditional term is generally 20 years. The Satellite term varies, STO and STR term length is generally 10 years, and the BFL term length is generally three years. The franchisee is given no right to renew or extend the franchise after the term of the contract. A Rewrite (New Term) Policy is not part of the previous Franchise Agreement.

Obligations and Restrictions: The franchisee is required to provide full time and best efforts to and personal on-premises supervision of, the day-to-day operation of the McDonald’s restaurant business. Franchisees may sell only products authorized by McDonald’s and use the premises only as a McDonald’s restaurant.

Estimated Number of Units: 36,500

Investment Tables:
Initial Investment
Name of Fee Low High
Initial Franchise Fee $45,000 $45,000
Real Estate and Building - 3 month's rent Base Rent:
$0

Percentage Rent:
0%
Base Rent:
$198,000

Percentage Rent:
42.5%
Signs, Seating, Equipment, and Décor $700,000 $1,500,000
Opening Inventory $20,000 $35,000
Miscellaneous Opening Expenses $40,000 $50,000
Travel and Living Expenses while Training $3,000 $35,000
Additional Funds - 3 months $195,000 $365,000
ESTIMATED TOTAL $1,003,000 $2,228,045
Initial Investment for STO and STR Locations
Name of Fee Low High
Initial Franchise Fee $22,500 $22,500
Real Estate and Building - 3 month's rent Base Rent:
$0

Percentage Rent:
3%
Base Rent:
$53,745

Percentage Rent:
17.3%
Signs, Seating, Equipment, and Décor $550,400 $900,000
Opening Inventory $13,500 $27,500
Miscellaneous Opening Expenses $44,000 $50,000
Travel and Living Expenses while Training $3,000 $35,000
Additional Funds - 3 months $181,000 $225,000
ESTIMATED TOTAL $814,000 $1,313,745
Initial Investment for a Satellite Location
Name of Fee Low High
Initial Franchise Fee $0 $500
Real Estate and Building - 3 month's rent Base Rent:
$0

Percentage Rent:
0%
Base Rent:
$75,000

Percentage Rent:
20.25%
Signs, Seating, Equipment, and Décor $300,000 $450,0000
Opening Inventory $10,000 $25,000
Miscellaneous Opening Expenses $40,000 $50,000
Travel and Living Expenses while Training $3,000 $35,000
Additional Funds - 3 months $80,000 $110,000
ESTIMATED TOTAL $433,000 $745,500
Other Fees
Type of Fee Amount
Service Fee 4% of Gross Sales.
Rent Varies.
Advertising and Promotion Not less than 4% Gross Sales.
Audit/ Inspection Fee Cost of audit.
Satellite Annual Fee $500 to $2,500
Satellite Rent Varies.
STO Rent Varies.
STR Rent Varies.
BFL Rent Varies.
Relocation Contribution $50,000
New POS Integration Fee $1,000 integration fee (one-time fee); $500 annual integration fee.
Restaurant File Maintenance (RFM) Fee $150
R2 D2 Software Maintenance Fee $125
New POS Software Fee $1,600 license fee (one-time fee); $400 annual software maintenance fee.
Cashless Fee $216 license fee (one-time fee); $154 annual maintenance fee.
Microsoft Subscription License $465
Endpoint Security Licenses and Managed services $100
Restaurant System Management (RSM) $250
Restaurant Integrated Data Movement (RIDM) $75
e*Restaurant Fee $54
Identity Management Fee $75
Store Mail (email account) Fee $73.80
PCI Compliance / Security Fee $250
Restaurant Support Fee $400
ISP Migration Fee $300
Digital-(McD US) $900 one-time cost; $390 annually.
Digital-(McD Corp) $660

The above information has been taken from the FDD of McDonald's. Year of FDD: 2016

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