The all-time favorite meal of choice for many continues to be a popular option for both consumers and businesspeople alike, as pizza franchises are maintaining a healthy proportion of the fast food industry, despite the popularity of ethnic cuisines.
Pizza franchises are like the meal themselves: they contain many different elements and can provide a satisfying end result, are quick and easy to set up and prepare and are hugely popular – plus, pizzas have one of the highest mark-ups of any food item.
Interesting Pizza Facts!
- Pizza is one of the most regularly eaten fast foods in the UK and US, with millions of the round Italian dishes being consumed every year. Americans eat 100 acres of pizza a day or 350 slices per second.
- October is National Pizza Month originating in 1987
- American consumers spend on average £30 billion on pizza every year
- Papa John's is considered the fastest growing franchise in the country, with 1,160 units generating $613 million in sales in 1996.(Source: Chain Store Guide)
Domino's Pizza is the world leader in delivery, with 5,500 stores in 46 international markets. Domino's reached $2.8 billion in sales in 1996. (Source: Chain Store Guide)
Among the most popular pizza franchises is Papa Murphy's Take 'N' Bake Pizza, named "Best Pizza Chain in America" by consumers for the fifth year in a row (2007. This is a prime example of how popular pizza franchises are, and how proftable a pizza franchise can be.
Papa Murphy's opened its first US store in 1958, but now runs's750 franchises in 22 states. The method is simple: invest between $209,756 to $299, 295 in a store, and the franchisor helps you with every aspect of the business, from training staff to marketing and product control. The investment fee might seem quite substantial, but when you consider that you are investing in a well known brand name and PR logo, the franchise investment tends to pay for itself in the long term with hard work and a wiligness to be successful as a franchisee.
Why invest in a pizza franchise?
Pizza Franchise: Location and Financial Considerations
Of course, the franchisee needs to consider the normal factors before diving into the industry, such as their location, finances and how much time they can personally commit to running an outlet.
Ideally, a pizza franchise would be situated where there are large numbers of people and other industries, such as pubs, clubs, shops and residential areas. Targeting students is also a key tactic, as university towns often have large numbers of students happy to pay out for a takeaway and also become employed in fast food stores.
But there are also pitfalls potential franchisees need to be aware of. Financially, it is necessary to raise a fair amount of money – a certain proportion of which must often be cash – in order to begin the franchise deal in the first place. Making sure marketing, training, product control and high standards are also met every day is also the job of the franchisee, ultimately meaning the outlet can only be as rewarding as the amount of time invested in it.
There are dozens of pizza franchises available for you to invest in the US, and despite the current healthy eating boom, there seems to be little sign of the global demand for pizza and its variants waning.